Onsite Search Engine Optimization & Marketing

1. Introduction:
Onsite Optimization - Refresher
By Robert Flournoy

2. Agenda
Introductions
– What You Currently Do?
– Experience with Internet Marketing
– Current Issues/Questions
Roundtable Discussion
– Current Issues
– Open Table
Last Month Follow Up - Local Optimization
Back Link Discussion - Dave Allen
Onsite Optimization Refresher

3. Agenda
10 Years Internet Marketing Experience
– Started with Email Marketing
– Built a Boston based Internet Consulting Agency
• From $180k to $2 Million in 2 Years
• Managed $35 Million in Client Revenues
– Left to Start My Own Business
• Operate Several Ecommerce & Content Website
• Small Consulting Practice for Select Clients
I started this group b/c I like talking about this “stuff”

4. Agenda
Michelle Schmidt
• 10 Years Internet Marketing Experience
– Currently Operates IceLinkDesign.net

5. Agenda
Introductions
– What You Currently Do?
– Experience with Internet Marketing
– Current Issues/Questions
Roundtable Discussion
– Current Issues
– Open Table
Last Month Follow Up - Local Optimization
Back Link Discussion - Dave Allen
Onsite Optimization Refresher

6. Follow Up: Google Local
Enhanced Business Listing - $25 Month
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Photos
Videos
Website
Coupons
Directions
Menu
Reservations

7. Onsite Optimization
Who Really Knows?
– Expert Opinion
• Do they know?
– Correlation
• Website with this characteristic rank…
– Sources: SEOmoz.org & Others
• Annual Survey

8. Onsite Optimization
Expert Opinion: SEOmoz.org Survey

9. Onsite Optimization
The Very Basics
Things to Avoid
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Title
Headlines
Meta Information
Content
Domain & URL
Image / Link Tags
Internal Link Structure
Code
Duplicate Content
Pagination & Options
Too Many Links
Keyword Stuffing

10. Onsite Optimization
Expert Opinion: SEOmoz.org Survey

11. Onsite Optimization
Expert Opinion: SEOmoz.org Survey

12. Onsite Optimization
Correlation: SEOmoz.org Survey

13. Onsite Optimization
Tools
– Internet Business Promoter
– SEO Auditor
– WebCEO
Problem with some of these is that they use competition to assess
your level of optimization

14. Onsite Optimization
Tips & Tricks