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GRID Alternatives
SF Bay Area Community Solar Confluence
                       May 23, 2012

Erica Mackie
Executive Director
and Co-Founder

(510) 731-1314
emackie@gridalternatives.org
GRID Alternatives
             Organization Background
• Non-profit 501(c)(3) organization
• CA licensed C-10 electrical contractor
• Exclusively serves low-income families and communities
• Program Administrator of California’s Single-family
  Affordable Solar Homes (SASH) Rebate Program
• Volunteer based installation
  model (the teaching hospital
  of solar)
GRID Alternatives
             Why Solar for Low-Income Families
Economic
   • High energy costs
   • Significant savings
   • Proportionally greater economic benefit
Environmental Justice
   • Power plants often sited in low-income communities
   • High rates of asthma
Jobs
   • Engages low-income communities in emerging sector
Helps Develop a Sustainable Solar Industry
   • Moves the industry beyond the “initial adopter” phase; Solar is
     not only for wealthy individuals
GRID Alternatives
                         The Challenges
• General distrust and skepticism for outside programs
• Poor economics (electricity rate, small systems, no tax liability)
• Financial strain and foreclosure climate make loans challenging
• Often not ideal credit score
• Long term return on investment not a
   motivator, need day one positive cash flow
• Multi-lingual, multi-cultural marketing challenge
• Risk of causing more harm than good (default
  on loan, education around energy use, equipment replacement
GRID Alternatives
                      Key Components
• Turnkey Approach (paperwork, financing, installation,
  education)
• Community Engagement and Education (Sweat equity,
  community building, long-term advocacy)
• Energy Efficiency (everyone can do it, it’s the most important 1st
  step)
• Workforce Development (Classroom on the roof)
• Long-term community presence (integration with other
  community based programs, continued investment in this
  market segment)
Growing Impact
As of May 2012, GRID Alternatives has:

Solarizedmore than 2,000 homes saving families
more than $53 million in energy costs

Trained   more than 9,000 volunteers in solar
installation while installing 5.5 MW of renewable
energy



      Generating Renewable Ideas for Development Alternatives
GRID Projects Statewide




Generating Renewable Ideas for Development Alternatives
GRID Installs by Year




    Generating Renewable Ideas for Development Alternatives
Triple Bottom Line Impact


TOGETHER we are:




    Saving homeowners money on

    electricity bills


    Providing rooftop solar training




    Reducing carbon emissions
         Generating Renewable Ideas for Development Alternatives
GRID Alternatives
Generating Renewable Ideas for Development Alternatives
Generating Renewable Ideas for Development Alternatives
Green Jobs Partnerships




    Generating Renewable Ideas for Development Alternatives
Pathways to Employment




   Generating Renewable Ideas for Development Alternatives
Mother Branch




   Generating Renewable Ideas for Development Alternatives
Generating Renewable Ideas for Development Alternatives
Generating Renewable Ideas for Development Alternatives
Generating Renewable Ideas for Development Alternatives
Saturday July 21, 2012 in San Jose, CA



 One day solar installation block party, installing 8-12 solar electric systems

 Participants sponsor or fundraise to install solar electric systems alongside
homeowners


 Network with hundreds of solar professionals and enthusiasts

 Corporate           www.solarthon.org/bayarea
              and Group Sponsorships available


 If you can’t participate, please consider sponsoring a Ideas for Development Alternatives
               Generating Renewable
                                                         participant!
GRID Alternatives
Making Solar Work for Low-Income Families
     Helps Make It Work for Everyone

THANK YOU
Erica Mackie
emackie@gridalternatives.org
Tel: (510) 731-1314

www.gridalternatives.org

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Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar Confluence, 5-23-12

  • 1. GRID Alternatives SF Bay Area Community Solar Confluence May 23, 2012 Erica Mackie Executive Director and Co-Founder (510) 731-1314 emackie@gridalternatives.org
  • 2. GRID Alternatives Organization Background • Non-profit 501(c)(3) organization • CA licensed C-10 electrical contractor • Exclusively serves low-income families and communities • Program Administrator of California’s Single-family Affordable Solar Homes (SASH) Rebate Program • Volunteer based installation model (the teaching hospital of solar)
  • 3. GRID Alternatives Why Solar for Low-Income Families Economic • High energy costs • Significant savings • Proportionally greater economic benefit Environmental Justice • Power plants often sited in low-income communities • High rates of asthma Jobs • Engages low-income communities in emerging sector Helps Develop a Sustainable Solar Industry • Moves the industry beyond the “initial adopter” phase; Solar is not only for wealthy individuals
  • 4. GRID Alternatives The Challenges • General distrust and skepticism for outside programs • Poor economics (electricity rate, small systems, no tax liability) • Financial strain and foreclosure climate make loans challenging • Often not ideal credit score • Long term return on investment not a motivator, need day one positive cash flow • Multi-lingual, multi-cultural marketing challenge • Risk of causing more harm than good (default on loan, education around energy use, equipment replacement
  • 5. GRID Alternatives Key Components • Turnkey Approach (paperwork, financing, installation, education) • Community Engagement and Education (Sweat equity, community building, long-term advocacy) • Energy Efficiency (everyone can do it, it’s the most important 1st step) • Workforce Development (Classroom on the roof) • Long-term community presence (integration with other community based programs, continued investment in this market segment)
  • 6. Growing Impact As of May 2012, GRID Alternatives has: Solarizedmore than 2,000 homes saving families more than $53 million in energy costs Trained more than 9,000 volunteers in solar installation while installing 5.5 MW of renewable energy Generating Renewable Ideas for Development Alternatives
  • 7. GRID Projects Statewide Generating Renewable Ideas for Development Alternatives
  • 8. GRID Installs by Year Generating Renewable Ideas for Development Alternatives
  • 9. Triple Bottom Line Impact TOGETHER we are:  Saving homeowners money on electricity bills  Providing rooftop solar training  Reducing carbon emissions Generating Renewable Ideas for Development Alternatives
  • 11.
  • 12. Generating Renewable Ideas for Development Alternatives
  • 13. Generating Renewable Ideas for Development Alternatives
  • 14. Green Jobs Partnerships Generating Renewable Ideas for Development Alternatives
  • 15. Pathways to Employment Generating Renewable Ideas for Development Alternatives
  • 16. Mother Branch Generating Renewable Ideas for Development Alternatives
  • 17. Generating Renewable Ideas for Development Alternatives
  • 18. Generating Renewable Ideas for Development Alternatives
  • 19. Generating Renewable Ideas for Development Alternatives
  • 20. Saturday July 21, 2012 in San Jose, CA  One day solar installation block party, installing 8-12 solar electric systems  Participants sponsor or fundraise to install solar electric systems alongside homeowners  Network with hundreds of solar professionals and enthusiasts  Corporate www.solarthon.org/bayarea and Group Sponsorships available  If you can’t participate, please consider sponsoring a Ideas for Development Alternatives Generating Renewable participant!
  • 21. GRID Alternatives Making Solar Work for Low-Income Families Helps Make It Work for Everyone THANK YOU Erica Mackie emackie@gridalternatives.org Tel: (510) 731-1314 www.gridalternatives.org

Notes de l'éditeur

  1. As of 3/24/09
  2. Anywhere from 8-12 systems installed. Participants can fundraise on their own ($250 min), or form a team with your friends and work together on the same house. Awesome networking opportunity with corporate participants, solar industry professionals, job-training groups, community volunteers and past clients. Corporate sponsors in the past include : Google, Salesforce.com, Wells Fargo, B of A, Walmart, etc. All the benefits of a corporate sponsorship wrapped into a larger community event, plus house banner and logo on event t-shirt.