GRID Alternatives is a non-profit organization that installs solar panels on low-income homes in California on a volunteer basis. It aims to provide economic and environmental benefits to these communities while training volunteers. It has solarized over 2,000 homes saving $53 million for families and trained over 9,000 volunteers. However, low-income families face challenges in adopting solar such as distrust, poor credit, and inability to take advantage of tax incentives. GRID Alternatives addresses these challenges through a turnkey installation approach, community education, energy efficiency training, and workforce development programs.
Erica Mackie, GRID Alternatives presentation at SF Bay Area Community Solar Confluence, 5-23-12
1. GRID Alternatives
SF Bay Area Community Solar Confluence
May 23, 2012
Erica Mackie
Executive Director
and Co-Founder
(510) 731-1314
emackie@gridalternatives.org
2. GRID Alternatives
Organization Background
• Non-profit 501(c)(3) organization
• CA licensed C-10 electrical contractor
• Exclusively serves low-income families and communities
• Program Administrator of California’s Single-family
Affordable Solar Homes (SASH) Rebate Program
• Volunteer based installation
model (the teaching hospital
of solar)
3. GRID Alternatives
Why Solar for Low-Income Families
Economic
• High energy costs
• Significant savings
• Proportionally greater economic benefit
Environmental Justice
• Power plants often sited in low-income communities
• High rates of asthma
Jobs
• Engages low-income communities in emerging sector
Helps Develop a Sustainable Solar Industry
• Moves the industry beyond the “initial adopter” phase; Solar is
not only for wealthy individuals
4. GRID Alternatives
The Challenges
• General distrust and skepticism for outside programs
• Poor economics (electricity rate, small systems, no tax liability)
• Financial strain and foreclosure climate make loans challenging
• Often not ideal credit score
• Long term return on investment not a
motivator, need day one positive cash flow
• Multi-lingual, multi-cultural marketing challenge
• Risk of causing more harm than good (default
on loan, education around energy use, equipment replacement
5. GRID Alternatives
Key Components
• Turnkey Approach (paperwork, financing, installation,
education)
• Community Engagement and Education (Sweat equity,
community building, long-term advocacy)
• Energy Efficiency (everyone can do it, it’s the most important 1st
step)
• Workforce Development (Classroom on the roof)
• Long-term community presence (integration with other
community based programs, continued investment in this
market segment)
6. Growing Impact
As of May 2012, GRID Alternatives has:
Solarizedmore than 2,000 homes saving families
more than $53 million in energy costs
Trained more than 9,000 volunteers in solar
installation while installing 5.5 MW of renewable
energy
Generating Renewable Ideas for Development Alternatives
8. GRID Installs by Year
Generating Renewable Ideas for Development Alternatives
9. Triple Bottom Line Impact
TOGETHER we are:
Saving homeowners money on
electricity bills
Providing rooftop solar training
Reducing carbon emissions
Generating Renewable Ideas for Development Alternatives
20. Saturday July 21, 2012 in San Jose, CA
One day solar installation block party, installing 8-12 solar electric systems
Participants sponsor or fundraise to install solar electric systems alongside
homeowners
Network with hundreds of solar professionals and enthusiasts
Corporate www.solarthon.org/bayarea
and Group Sponsorships available
If you can’t participate, please consider sponsoring a Ideas for Development Alternatives
Generating Renewable
participant!
21. GRID Alternatives
Making Solar Work for Low-Income Families
Helps Make It Work for Everyone
THANK YOU
Erica Mackie
emackie@gridalternatives.org
Tel: (510) 731-1314
www.gridalternatives.org
Notes de l'éditeur
As of 3/24/09
Anywhere from 8-12 systems installed. Participants can fundraise on their own ($250 min), or form a team with your friends and work together on the same house. Awesome networking opportunity with corporate participants, solar industry professionals, job-training groups, community volunteers and past clients. Corporate sponsors in the past include : Google, Salesforce.com, Wells Fargo, B of A, Walmart, etc. All the benefits of a corporate sponsorship wrapped into a larger community event, plus house banner and logo on event t-shirt.