Presented to the ACP/CMA 2013 conference on Thursday, Oct. 24 in New Orleans. Description: While they were replacing the daily newspaper with two weekly magazines and an upgraded website, the leaders of the Emerald Media Group started lots of other stuff. For example: quackd.com for offbeat student contributions; a photo booth that now makes money at frat parties; a special projects news team; an in-house ad agency. Why? Because revolution is now the normal state of affairs. Learn why it should be for you, too.

1. Emerald Media
Disrupt Yourself
ACP 10.24.13

2. #NOLA13disrupt

3. The overview // Build the case
“Our company has, indeed, stumbled onto some of its new
products. But never forget, that you can only stumble if
you are moving.”
— Richard Carlton
Former CEO, 3M Corp.

4. The overview
Why we disrupted ourselves
What we did
What you can do

5. Why we did it

6. Why we did it // The reality
“The challenge is that the continuing loss of audience and
the aging demographics suggest that, in time, something
must give. It is possible that newspapers will have to
change a great deal more than they have or their financial
health will not be sustained.”
— State of the News Media
Pew Research Center

7. Why we did it // The reality
2004

8. Why we did it // The reality
The economics of newspapers in 2013
revenue down 55% in 7 years
Ad
$1 digital gained = $15 print lost
Print circulation down 30% since 1984
Newspaper Jobs down 30% since 2000
$22b/year newspaper ad sales. $35b/quarter Apple sales.
Instagram sold for $1b / NYT market cap $950m
A bookstore owner bought The Washington Post

9. Why we did it // The reality

10. Consider // Digital ad sales
Source: Reflections of a Newsosaur

11. Why we did it // The reality
Innovate or die.

12. What we did

14. What we did // Ask 2 questions
What are the jobs that audiences want done?
What kinds of employees and structure does our
company need so it can fulfill that job to be done?

15. What we did // Jobs to be done
What problems can we solve within our mission.
Train students
Serve our community
Be profitable

16. We make college better.

17. What we did // Staff & structure

18. What we did // Start new stuff
Three case studies
Ducks Housing
Emerald Photo Booth
The Venture Dept.

19. Job: Make finding a home simple.
20+ landlords. Photos. 3 clicks to finish.

20. Job: Makes events memorable.
We bring the lights and camera. You bring the action.

21. Job: Connects you with 18 to 24 year olds.
Semi-pro video, photo, design & web services.

22. What can you do

23. Do it // Ask
What problems do people have on campus?
What skills & expertise can you leverage to solve them?
What staff, structure, support do you need to start?

24. Do it // Read
Nieman Reports: Clayton Christensen
Columbia: The Story So Far & Post-Industrial Journalism
Pew: State of the News Media & others
Ken Doctor: Newsonomics and everything else
Ries: Lean Startup

25. Do it // Monday
First to innovate wins

26. What are your ideas?

27. thegarage.dailyemerald.com
rfrank@dailyemerald.com
@rfrank_oregon
#NOLA13disrupt