3. Why are Businesses Using Social
Media?
• Generating Exposure
• Increasing Website Traffic
• Improving Search Rankings
• New Business Partnerships
• Generating Qualified Leads
• Reducing Overall Marketing Expenses
• Improved Sales
Others
• Customer Service
• Feedback/Opinion
• Recruiting
• Competitive Advantage
4.
5.
6.
7.
8. How do you use social media
to drive traffic to your
website?
9.
10. Why?
Objective? Strategy?
- Build trust with prospects.
- Convert business.
- Marketing campaign – Target Landing Page.
- Notify of specials, discounts or sales.
- New products or services to existing customers.
- Read a blog post. Thought leader.
- New event promotion.
- E-Commerce store.
11. 1
Cross Promotion Marketing
Using existing marketing tactics and connecting them to
your social channels.
Examples:
Email Marketing Updates to Social Channels
12.
13. 2
Link 2 LinkedIn Groups
Posting content in LinkedIn Groups where your target
prospects will be.
Examples:
Link to an Event
Blog Post of Tips, Tricks or Top Ten’s
14.
15. 3
Be My Guest…..blogger.
Being a guest blogger on a partner , vendors or customers
blog.
Example:
Blog in Partnership – Links and Anchor Text
16.
17. 4
I have just the one comment……
Commenting on other blogs specific to your industry and
linking back to your site or blog
Example:
Commenting on a colleagues blog
18.
19. 5
You Tube or not Tube
Create a You Tube channel, post a video of your business,
link it to your website, name it for local search.
Example:
Car Wash Milton Ontario
20.
21. 6
E-zine Articles that Link
Writing and posting articles that link to your website, don’t
forget to anchor text!
Example:
A helpful guide…just make sure it’s linked.
Extra:
Write 3 different articles on the top 3 business pains you
solve for your customers.
22.
23. 7
Local Forums count too!
Posting content or advertising for your business that links to
your website.
Example:
Hawthorne Villager
24.
25. 8
Healthy Link Bait, Go Fishin!
Don’t Bait your Hook with Spam
Using Twitter and Facebook to draw attention to your
website or Blog.
Example:
Notify your social channels of fresh content on your website
and link to it.
26.
27. 9
Everyone Share….Shareslide
Share your PowerPoint presentations on
Slideshare…be an expert.
Example:
My PowerPoints
28.
29. Sum it up!
- Be Website Centric – Drive traffic to your site.
- Create healthy links to content. Link, link, link. Backlinks
count!
- Target your prospects.
- Have a keyword and key questions strategy.
- Develop your own tactics
- Establish objectives and a strategy.