Geobusiness Geomarketing for Dynamics CRM by Tellus

GEOBUSINESS
The power of
territorial analysis
integrated in

© Tellus S.p.A. 2012 – All Rights Reserved

MAPS IN DYNAMICS
 Tellus S.p.A. leader i n analysi s and geo – i ntelligence software
soluti ons, has developed GEObusiness: the geographi cal
extensi on of M icrosoft Dynami cs CRM .

 GEObusi ness i s a sui te of modules that extend M i crosoft CRM
potenti al through mapping and geo-intelligence functi onali ti es.
 GEObusi ness helps to si mpli fy and to opti mi ze strategi c busi ness
deci sions .

 GEObusi ness i s nati vely i ntegrated i nto M i crosoft Dynami cs CRM
as a natural extensi on of i t.
 Perfectly i n li ne wi th the growi ng demand for cloud technology,
GEObusi ness i s i ntegrated i ndifferently on Dynami cs CRM versi on
On Premi se and on Cloud wi th an extreme easi ness of
i nstallation.
 The features are acti vated on all CRM enti ti es wi th a si mple,
i mmediate and effecti ve i nterface.


APPLICATION
If you need to understand what is the company
performance on geographical basis GEObusiness is your
GEOMARKETING solution.
By adding mapping dashboard capabilities to your CRM
platform you can:
 Locate your customers and prospects on the map
 Create and locate on the map specific cluster of clients
 Analyze your sales results and your market share on
geographical basis to make more accurate sales plan
 Understand the performance of your sales force (or your
PoS network) and the area with higher potential
 Optimize location of your sales agent and your PoS
 Understand where is preferable to promote or launch a
specific product/campaign
 Create thematic maps for internal and external reporting


THE PRODUCT
GEObusiness is currently composed of two modules

ADDRESSfinder: to normalize and
to geocode all entity in Dynamics
CRM.

MARKETfinder: to display on the
map all entities and to create
any desirable thematic map.


ADDRESSFINDER: FUNCTIONALITIES

 Create GeoAddress: new
geographical attributes for CRM
entities associated with specific
field in the CRM data.
 Automatic normalization and
goecoding of a set of selected
CRM entities.
 Availabity of interactive tool to
help your manual normalization
and geocoding process of any
CRM entity.


MARKETFINDER: FUNCTIONALITIES

 Display on map of geocoded
CRM entities
 Dispaly box data for each CRM
entity located in the map
 Creation of CRM entities classes
and relevant punctual thematic
maps. Classes can be created:
 Selecting a single numeric field
values among the ones associated
to the CRM entities;
 Through user defined mathematical
expression between numerical fields
associated to the CRM entities



 Create thematic maps by
grouping CRM entities. Groups
can be created by selecting
specific text field in the in the
CRM data base representing
a sensitive value (Ex. create
group of customers by sales
agent)
 Once the group are created
a specific windows display
the aggregate value of all the
numerical fields included in
the CRM entities data base.



 Creati on of themati c maps (at the
scale of Regi ons, Provi nces, ci ti es)
classi fying the area on the base of:
 Sum of values of a user selected numerical
field in the CRM entities within the defined
area;
 User defined mathematical expression
between user selected numerical fields in
the CRM entities within the defined area;
 User defined mathematical expression
between user selected numerical fields in
the CRM entities and socio-economical
data preloaded in MARKETfinder within the
defined area;
 Opti mal route calculati on between two
or more poi nts on the maps; Poi nts can
be manual selected on the map or
selected CRM enti ti es.


MORE INFO
AND
DEMO SOFTWARE

www.geobusiness.info
www.tellus.it


Geobusiness Geomarketing for Dynamics CRM by Tellus

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