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Five years ago the iPhone was born. Then came the iPad. Before these products were the iPod and the
iTunes. Together these products and their eco-systems forever changed the company APPLE and the
industry.



These products empowered and enabled the individual to reach for more, be more productive, add
more value and connect with a community striving to find and reach new frontiers.



History has a litany of such stories. Is this EVOLUTIONARY or REVOLUTIONARY?



Just like the rocks buried under the earth until they are dug up, processed to become gems and precious
stones sparkling to every human eye.



It takes someone with a passion to understand the intrinsic value/possibilities of an entity visualize the
transformation of the current spider web and persevere to take it from a spark in the mind’s eye to
reality.



The challenge is to make it almost as good as nature’s own creation for it to become part of everyday
life - a rarified product that transcends time.

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New Product Development

  • 1. Five years ago the iPhone was born. Then came the iPad. Before these products were the iPod and the iTunes. Together these products and their eco-systems forever changed the company APPLE and the industry. These products empowered and enabled the individual to reach for more, be more productive, add more value and connect with a community striving to find and reach new frontiers. History has a litany of such stories. Is this EVOLUTIONARY or REVOLUTIONARY? Just like the rocks buried under the earth until they are dug up, processed to become gems and precious stones sparkling to every human eye. It takes someone with a passion to understand the intrinsic value/possibilities of an entity visualize the transformation of the current spider web and persevere to take it from a spark in the mind’s eye to reality. The challenge is to make it almost as good as nature’s own creation for it to become part of everyday life - a rarified product that transcends time.