#Milk4kids Group 5 Presentation

1. #Milk4Kids
Group 5: Richard Larson, Hayley Solonynka, Catherine Booth, Ashley
Morales and Rhe’Ann McBride

2. Local Celebrity Involvement
According to NodeXL data, none of the top tweeters in this
year’s campaign were well-known members of the Omaha
public:
● danzwicker
● beebiwz
● jeremyhl
● beevipp
● neayyplus
● ____minijune
● filmnoiikiki
● plengnutchayada
● ppncn
● thugmetricsnews

3. Local Celebrity Involvement
Encourage local celebrities to join the campaign on social
media to gain a wider following of supporters:
● Mayor Jean Stothert (3,914 Twitter followers)
● Warren Buffett (1M Twitter followers)
● College Sports - UNO Hockey (6,160 Twitter followers)

4. Local Celebrity Involvement
● Tweet or post infographics about the need for milk.

5. Local Celebrity Involvement
● Ask local celebrities to purchase a gallon of milk on the
day of the drive.
● Encourage them to spend an hour volunteering at a
local food pantry to raise awareness.
● Post pictures of their involvement on social media.

6. UNO Greek Involvement
Zeta Tau Alpha
Sigma Kappa
Alpha Xi Delta Chi Omega
Theta Chi
Pi Kappa Alpha Sigma Phi Epsilon Lambda Chi

7. UNO Greek Involvement
● Members of each fraternity/sorority each have their own
philanthropies they raise money for.
● Alone my sorority, Zeta Tau Alpha, raised about 7,000
dollars this year alone.
● Each semester we have a set number of philanthropy
events where we raise money.

8. UNO Greek Involvement
● Each fraternity/sorority can hand out tickets for $5 or $10 dollars to gain
entry to their event, and that money will go to #Milk4Kids.
● Each fraternity/sorority can have their own individual events to raise money
for the campaign, or they can all pull together to throw the same event.
● Things like Greek Week will be extra helpful to raise money for the
campaign.

9. Local Dairy Involvement
● Increase #Milk4Kids buzz online via social media
with exclusive promotions
● Develop educational and interactive videos to inform
of dairy statistics and plant process
● Identify the most efficient grocers to do the drive
with: CVS vs Walgreens or BagNSave vs Hy-Vee

10. Local Dairy Involvement
● On day of drive, set-up a photobooth for shoppers who donate
● Possible competition among the dairies for most money/milk donated
● Coupons on other dairy products for milk, encouraging people to buy and donate milk
#gavemilk

11. Large Omaha Business Involvement
● Businesses could compete with each other to see who can donate the
most milk.
● They can raise the milk any way they want, and can decide their own
hashtag.
● Businesses would also tweet links back to their homepage, where users
can donate, and the #Milk4Kids campaign site.
● Businesses would also have the opportunity to sponsor other #Milk4Kids
events

12. Large Omaha Business Involvement
● Fortune 500 companies in Omaha donate regularly to philanthropies, willing and wanting to
show their support within the community
● Take advantage and hold a contest
# Fortune 5 Milk Drive
● Raise either money for the milk, or the milk itself
● Possible to do once or twice a year

13. Local Church Involvement
Who: Any congregation or local church who is willing to become involved.
What: Raising Money for #Milk4Kids.
Where: Through their website and social media pages.
When: There will be a set two weeks to raise funds for #Milk4Kids.
How: Utilizing each congregation’s online and attending connections to raise money for #Milk4Kids

14. Local Church Involvement
Involved Churches will promote donating on their main website
● The congregation will attach a hyperlink to their homepage for people to donate
online
● The churches will also create a catchy banner to draw attention to the donation page
on their website.

15. Local Church Involvement
The churches will utilize social media
● Post video’s on their Facebook page about the cause.
● Tweet links with videos on Twitter.
● Incorporate #Milk4Kids in any and all social media blasts
● The blasts should also have hyperlinks to the donation site.

16. Local Church Involvement
● They will choose one of the following ways to donate:
1. Match all donations provided by that organization through their
website.
2. Donate a specific amount on behalf of the church.
3. Hold a special offering during their services for this cause.