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brandbuzz
Lessons We’ve Learned
Often The Hard Way
Amy DeLouise | Brand Strategist & Digital Storyteller
Richard Harrington | RHED Pixel
twitter.com/
rhedpixel
Agenda
■ Learn from two experts about the changes happening in
technology and behavior
■ Gain insight into top trends
■ Learn how to adjust your strategy to make stronger
connections with your online audience
Amy DeLouise
■ Scriptwriter/Director/Producer
■ Brand Consultant
■ Marketing Blogger
■ lynda.com Author
■ Speaker/Facilitator
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/
amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google.com/
+AmyDeLouise
Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/
THE PROCESS
twitter.com/
brandbuzz
twitter.com/
rhedpixel
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
SOCIAL
MEDIA
EXPERT
twitter.com/
brandbuzz
twitter.com/
rhedpixel
CHALLENGES
ARE REAL
twitter.com/
brandbuzz
twitter.com/
rhedpixel
THE CLOUD
OFTEN FAILS
STATISTICS LIE
(CONTRADICT)
CONTENT
RULES
NOT EVERY
SITE MATTERS
NOT EVERY
OPINION
MATTERS
CONSIDER
VOLUME
DON’T
JUST
LURK
PEOPLE YOU’LL
MEET ONLINE
twitter.com/
brandbuzz
twitter.com/
rhedpixel
TARGET
AUDIENCE
THOUGHT
LEADERS
REAL
WORLD
JEDI
MASTERS
CLOWNS
TROLLS
SENDING A
MESSAGE
twitter.com/
brandbuzz
twitter.com/
rhedpixel
NEEDY
FULL OF IT
FIGHTER
UNTRUSTWORTHY
MANIPULATING
SHARING
OVERWHELMING
CHOICES
twitter.com/
brandbuzz
twitter.com/
rhedpixel
Whose Corporate 

Logo Is This
Twitter
jetBlue
Instagram
Pandora
No Answer
0 0.25 0.5 0.75 1
8%
2%
2%
9%
79%
Pew Internet
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/
amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google.com/
+AmyDeLouise
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/
twitter.com/
brandbuzz
Lessons We’ve Learned
Often The Hard Way
Amy DeLouise | Brand Strategist & Digital Storyteller
Richard Harrington | RHED Pixel
twitter.com/
rhedpixel

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Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium