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Influencing Decisions Through Social Networks and Nudges

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rhyde2
Formation
1  sur  18
“ NUDGE” 1 “CONNECTED” 2.? DISCUSS! Notts Chief Executives Dec 2010.
BOOKS ,[object Object],[object Object]
TWO DIFFERENT PROPOSITIONS ,[object Object],[object Object]
NUDGE: BEHAVIOUAL ECONOMICS ,[object Object],[object Object],[object Object],[object Object]
NUDGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to influence individual decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of nudge in central government policy ,[object Object],[object Object],[object Object],[object Object]
CONNECTED: Important concepts ,[object Object],[object Object],[object Object],[object Object]
Rules of life in the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution and genetics ,[object Object],[object Object],[object Object]
Examples of networks in operation ,[object Object],[object Object]
APPLICATION ,[object Object],[object Object],[object Object],[object Object]
APPLICATION ,[object Object],[object Object],[object Object],[object Object]
Some overlapping concepts ,[object Object],[object Object],[object Object]
Some problems and uncertainties ,[object Object],[object Object],[object Object],[object Object]
New social trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Properties of networks ,[object Object],[object Object],[object Object]
CONNECTED NUDGE Looks to influence wider group behaviour Looks to influence individual behaviour Observes and explains the behaviour and outlooks of groups Seeks to actively encourage individual good choices and behaviours Policy applications complex , difficult to identify, and unique to areas. Has policy applications which are being implemented in government Linked to social media , open data, internet Bespoke , stand alone More of a tool for understanding group dynamics Might be seen as manipulative

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Influencing Decisions Through Social Networks and Nudges

  • 1. “ NUDGE” 1 “CONNECTED” 2.? DISCUSS! Notts Chief Executives Dec 2010.
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  • 18. CONNECTED NUDGE Looks to influence wider group behaviour Looks to influence individual behaviour Observes and explains the behaviour and outlooks of groups Seeks to actively encourage individual good choices and behaviours Policy applications complex , difficult to identify, and unique to areas. Has policy applications which are being implemented in government Linked to social media , open data, internet Bespoke , stand alone More of a tool for understanding group dynamics Might be seen as manipulative