Frooto ( Market Survey ), ( Promotion )
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Frooto Presentation Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD. Link For: Survey Questions, Survey Results and other stafs. https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U Email adress: riaz.burhan95@gmail.com
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Frooto ( Market Survey ), ( Promotion )
- 1. Frooto Market Survey and Product Launch By: Muhammad Riaz and Sheikh Faizan
- 2. Parent company Frooto Sector Food Product Category Beverages Tagline Sweet, tangy and juicy Flavors Mango, Apple, Orange, Mango + Orange
- 3. Introduction • Frooto is a well-established player in the fruit juice industry since 1985 providing quality juices drink for the Pakistani market and making countless children smile with its awesome flavor! • At frooto we search the world for the best possible fruits and then send them straight to the blender with sugars and added flavors which result in an amazing blend. • Sweet, tangy and juicy! Frooto serve’s freshly squeezed juices drinks with 100 natural ingredients and real flavor. We believe utilizing natural ingredients to ensure a healthy cocktail of fruits which is why we make sure all our ingredients are fresh which is why with each sip you get the wholesome and delicious goodness that we have put in our juice drink in tetra bricks for you. • To maintain freshness, flavor and high nutrient content we utilize hygienic packaging solutions provided by tetra-Pak. We go above and beyond when it comes to juice drink which is why you can rest assured that each and every juice pack is inspected and maintains the highest standards which frooto has pioneered since 1985.
- 4. BEVERAGES INDUSTRIAL ANALYSIS • The market growth rate of fruit juices is 35% rate. • Mango based drinks account for one thirds of fruit drinks industry. • More than 80 % of sales happen through the unorganized route - juice centers, street corner shops and so on
- 5. Frooto Market Survey By: Muhammad Riaz and Sheikh Faizan
- 7. Which of the following brands people prefer Frooto 32% Shezan 8% Slice 14% Nestle 36% Tropicana 10% Frooto Shezan Slice Nestle Tropicana
- 8. Have people ever drink Frooto? Yes 88% No 12% Yes No
- 9. Is it available in your area? Yes 76% No 24% Yes No
- 10. Rating of Frooto in comparison to all other juices Excellent 14% Very Good 32% Good 32% Fair 14% Poor 8% Excellent Very Good Good Fair Poor
- 11. Rating of Frooto on the basis of Flavour Excellent 14% Very Good 22% Good 34% Fair 20% Poor 10% Excellent Very Good Good Fair Poor
- 12. Rating of Frooto on the basis of Quality. Excellent 10% Very Good 28% Good 34% Fair 24% Poor 4% Excellent Very Good Good Fair Poor
- 13. Rating of Frooto on the basis of Price. Excellent 28% Very Good 26% Good 32% Fair 10% Poor 4% Excellent Very Good Good Fair Poor
- 14. Frooto is easily available in shop? Yes 66% No 34% Yes No
- 15. BCG MATRIX
- 16. SWOT Strength • Variety of different flavor • Well-known brand • More health and hygienic consciousness Weakness • Poor branding and advertising • Poor distribution • Lacking of Market Trend Opportunity • Cheap price • National brand • Economical benefits Threat • Competitors • Conservative • No innovation SWOT Analysis
- 19. Line Extension Brand Extension Multi Brand New Brand Brand Devlopment
- 20. Frooto Product Launch By: Muhammad Riaz and Sheikh Faizan
- 22. Product Description • Frooto is Healthy and delicious Milkshake comes in an attractive bottle and is available in 2 sizes 250 ml and 1.5 litter. • It is a source of calcium which helps in maintaining healthy teeth & Bones. It is also rich in proteins, Vitamins & Minerals which helps us to maintain good health. Milk is rich in protein and calcium which help build the muscles you need to throw a ball or climb a tree. One 200 ml glass of milk provides a power-pack of nutrients a child needs daily. Growing children need calcium for healthy growth and for building strong bones and teeth - and a very good source of calcium is milk. Children, especially pre-teens, should have an intake of at least two glasses of milk every day. Health & Nutrition milk 100 % Pure Mango MILK SHAKE
- 23. Market Segmentation Variables Geographical 1) Domestic. 2) Density of area: Major cities 3) Climate: Tropical Demographic • Age – all age group • Gender – Both Male and Female • Family size - doesn’t matter • Education - doesn’t matter • Income – Middle & Upper middle • Profession – doesn’t matter • language - doesn’t matter Psychographic Personality No Lifestyle Yes Value Yes Attitude Yes Behavioral Benefit sought Product usage rate Brand loyalty Profitability Income status
- 24. TARGET MARKET Primary Market •Kids – Fond of Fruit Juice •Housewives •Teens – More experimental Secondary Market •Amusement Parks. •School, Colleges
- 25. Point of Difference • 100 % Pure Milk Shake •First Time Ever In Pakistan •Affordable Price •National Brand •Economical Benefit
- 26. • Price: • Economy Price (Market Penetration strategy) Rs. 35 and 185 • Product: • Frooto Mango Milk Shake Marketing Mix • Place: – Through all channel with massive distribution • Promotion: – Through Media – Bill boards – News paper – Van lit advertising – Bus stops
- 27. Electronic CHANNEL PROGRAM ARY Digital Jeeto Pakistan ARY News News bulitan of 07:00 to 09:00 am, And Morning Show CN Dore Mon, Pokémon, Tom & Jerry, Ben10, GEO ENT Jannat se nikali hui aurat, Uthgo jago pakistan,hum sab umeed say hain, banana news network, the shareef show, GEO NEWS News bulitan of 07:00 to 09:00 am, And Morning Show Electronic Media
- 28. FM Radio: CHANNEL PROGRAM FM 91 Desi Man Show, Morning Fix, Drive On and Film Show FM 106.2 Evenning Drive time and fresh drive program Electronic Media
- 29. Social Media
- 30. Print Media
- 31. Billboard
- 32. Van lit Branding
- 34. Events Branding