Frooto Presentation
Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
Email adress: riaz.burhan95@gmail.com
3. Introduction
• Frooto is a well-established player in the fruit juice industry since 1985
providing quality juices drink for the Pakistani market and making
countless children smile with its awesome flavor!
• At frooto we search the world for the best possible fruits and then send
them straight to the blender with sugars and added flavors which result in
an amazing blend.
• Sweet, tangy and juicy! Frooto serve’s freshly squeezed juices drinks with
100 natural ingredients and real flavor. We believe utilizing natural
ingredients to ensure a healthy cocktail of fruits which is why we make
sure all our ingredients are fresh which is why with each sip you get the
wholesome and delicious goodness that we have put in our juice drink in
tetra bricks for you.
• To maintain freshness, flavor and high nutrient content we utilize hygienic
packaging solutions provided by tetra-Pak. We go above and beyond
when it comes to juice drink which is why you can rest assured that
each and every juice pack is inspected and maintains the
highest standards which frooto has pioneered since 1985.
4. BEVERAGES
INDUSTRIAL ANALYSIS
• The market growth rate of fruit juices is 35% rate.
• Mango based drinks account for one thirds of fruit drinks
industry.
• More than 80 % of sales happen through the unorganized
route - juice centers, street corner shops and so on
22. Product Description
• Frooto is Healthy and delicious Milkshake comes in an
attractive bottle and is available in 2 sizes 250 ml and 1.5
litter.
• It is a source of calcium which helps in
maintaining healthy teeth & Bones.
It is also rich in proteins, Vitamins &
Minerals which helps us to maintain
good health.
Milk is rich in protein and calcium
which help build the muscles you
need to throw a ball or climb a tree.
One 200 ml glass of milk provides a
power-pack of nutrients a child needs
daily.
Growing children need calcium for
healthy growth and for building
strong bones and teeth - and a very
good source of calcium is milk.
Children, especially pre-teens,
should have an intake of at least two
glasses of milk every day.
Health & Nutrition milk
100 % Pure
Mango
MILK SHAKE
23. Market Segmentation Variables
Geographical
1) Domestic.
2) Density of area: Major cities
3) Climate: Tropical
Demographic
• Age – all age group
• Gender – Both Male and Female
• Family size - doesn’t matter
• Education - doesn’t matter
• Income – Middle & Upper middle
• Profession – doesn’t matter
• language - doesn’t matter
Psychographic
Personality No
Lifestyle Yes
Value Yes
Attitude Yes
Behavioral
Benefit sought
Product usage rate
Brand loyalty
Profitability
Income status
24. TARGET MARKET
Primary Market
•Kids – Fond of Fruit Juice
•Housewives
•Teens – More experimental
Secondary Market
•Amusement Parks.
•School, Colleges
25. Point of Difference
• 100 % Pure Milk Shake
•First Time Ever In Pakistan
•Affordable Price
•National Brand
•Economical Benefit
26. • Price:
• Economy Price (Market Penetration strategy) Rs. 35 and 185
• Product:
• Frooto Mango Milk Shake
Marketing Mix
• Place:
– Through all channel with massive distribution
• Promotion:
– Through Media
– Bill boards
– News paper
– Van lit advertising
– Bus stops
27. Electronic
CHANNEL PROGRAM
ARY Digital Jeeto Pakistan
ARY News News bulitan of 07:00 to 09:00 am, And Morning Show
CN Dore Mon, Pokémon, Tom & Jerry, Ben10,
GEO ENT Jannat se nikali hui aurat, Uthgo jago pakistan,hum sab
umeed say hain, banana news network, the shareef show,
GEO NEWS News bulitan of 07:00 to 09:00 am, And Morning Show
Electronic Media
28. FM Radio:
CHANNEL PROGRAM
FM 91 Desi Man Show, Morning Fix, Drive On and Film Show
FM 106.2 Evenning Drive time and fresh drive program
Electronic Media