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Why Communications
Management?


Ricardo Viana Vargas, MSc, IPMA-B, PMP
ricardo.vargas@macrosolutions.com.br

                  © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Ricardo Viana Vargas, MSc, IPMA-B, PMP
Ricardo Viana Vargas is a project, portfolio and risk management specialist. During the past 15 years, he has been responsible
for over 80 major projects in various countries in the areas of
petroleum, energy, infrastructure, telecommunications, information technology and finances, comprising an investment
portfolio of over 18 billion dollars.

He was the first Latin American volunteer to be elected Chairman of the Board for the Project Management Institute (PMI),
the largest project management organization in the world with close to 500,000 members and certified professionals in 175
countries.

Ricardo Vargas has written ten books on project management, published in Portuguese and English, which have sold over
200,000 copies throughout the world. In 2005 he received the PMI Distinguished Award for his contribution to the
development of project management and the PMI Professional Development Product of the Year award for the PMDome®
workshop, considered the best project management training solution in the world.

He is a project management professor for various MBA courses, and actively participates on editorial boards for specialized
journals in Brazil and the United States. Vargas is a recognized reviewer of the PMBOK Guide, the most important reference in
the world for project management, and also chaired the official translation of PMBOK into Portuguese.

He is a chemical engineer and holds a master’s degree in Industrial Engineering from UFMG (Federal University of Minas
Gerais). Ricardo Vargas also holds a Master Certificate in Project Management from George Washington University and is
certified both as a Project Management Professional (PMP) by PMI and as IPMA-B by the International Project Management
Association. He attended the Program on Negotiation for Executives at Harvard Law School.

Over an eleven year timeframe, which began in 1995, Ricardo, in conjunction with two partners, established one of the most
solid Brazilian businesses in the area of technology, project management and outsourcing, which had a staff of 4,000
collaborators and an annual income of 50 million dollars in 2006, when Ricardo Vargas sold his share of the company to
dedicate himself on a fulltime basis to the internationalization of his project management activities.

He is a member of the Association for Advancement of Cost Engineering (AACE), the American Management Association
(AMA), the International Project Management Association (IPMA), the Institute for Global Ethics and the Professional Risk
Management International Association (PRMIA).

                                                                                                                                 2
                      © BY MACROSOLUTIONS SA. TODOS OS DIREITOS RESERVADOS
Why Communications Management?

 People give their best when they fully
 understand the decisions that affect
 them and the underlying rationale.
 They must realize
 • What they must do and why
 • Their performance against the expectations
 • Their professional situation.



       © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Communications Objectives



Foster understanding of the exact intention of others.

Be understood by others.

Obtain self-acceptance.

Act and produce the desired changes.




         © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Information and the Company
The Environment




            Inputs                 Processing                Outputs




                                                              The Environment
        © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
The Environment and its Influences

Laws and regulations

Competition conditions

Technological innovations

Changes in the sociopolitical conditions

Economical problems

Change in the reserves of natural resources

Others




          © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Information Systems and projects

                       IS are a group of
                       procedures that aim
                       at capturing what
                       happens in the
                       corporation and
                       present the
                       information in a
                       succint way, so as to
                       subsidize the
                       decision making
                       process.
Information System and the Company System

      ACTION                                                     ACTION
                                DECISION




                                   INFO




                           DATA PROCESSING




                                    DATA




                               PROCESSING
      INPUT                                                  OUTPUT

                                                                          8
       © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Communications Main Benefits

     Increase management                  Make decisions more
            control                              agile




        Guide in the re-
                                         Improve the ability to
       structuring of the
                                                adapt
          organization



     Allow the development
                                              Provides the
         of competitive
                                             anticipation of
       advantage and also
                                          unpleasant situations
         new techniques

       © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Communications and its main causes of failure

Insufficient or not reliable data.

Little systematization of
processes

Little importance given to the
distribution of information

Voluntary desire to leave out
information

Lack of a standard in
communications


          © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
A Few Ostacles for Communications


                        Personalities
   Beliefs                                          Religion           Technicisms
                         differences



  Distance               Distractions              Education            Emotions


                                                  Hidden
                            Culture              Motivations
                                                  (Masks)




                                                                                     11
             © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Communication Channels


 Formula
 • Number of communication channels
     n x (n – 1)
          2




                                                                 12
       © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
Visit
   www.ricardo-vargas.com
to access other presentations,
podcasts, videos and technical
content about project , risk and
    portfolio management.

           © BY MACROSOLUTIONS SA

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Why Communications Management?

  • 1. Why Communications Management? Ricardo Viana Vargas, MSc, IPMA-B, PMP ricardo.vargas@macrosolutions.com.br © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 2. Ricardo Viana Vargas, MSc, IPMA-B, PMP Ricardo Viana Vargas is a project, portfolio and risk management specialist. During the past 15 years, he has been responsible for over 80 major projects in various countries in the areas of petroleum, energy, infrastructure, telecommunications, information technology and finances, comprising an investment portfolio of over 18 billion dollars. He was the first Latin American volunteer to be elected Chairman of the Board for the Project Management Institute (PMI), the largest project management organization in the world with close to 500,000 members and certified professionals in 175 countries. Ricardo Vargas has written ten books on project management, published in Portuguese and English, which have sold over 200,000 copies throughout the world. In 2005 he received the PMI Distinguished Award for his contribution to the development of project management and the PMI Professional Development Product of the Year award for the PMDome® workshop, considered the best project management training solution in the world. He is a project management professor for various MBA courses, and actively participates on editorial boards for specialized journals in Brazil and the United States. Vargas is a recognized reviewer of the PMBOK Guide, the most important reference in the world for project management, and also chaired the official translation of PMBOK into Portuguese. He is a chemical engineer and holds a master’s degree in Industrial Engineering from UFMG (Federal University of Minas Gerais). Ricardo Vargas also holds a Master Certificate in Project Management from George Washington University and is certified both as a Project Management Professional (PMP) by PMI and as IPMA-B by the International Project Management Association. He attended the Program on Negotiation for Executives at Harvard Law School. Over an eleven year timeframe, which began in 1995, Ricardo, in conjunction with two partners, established one of the most solid Brazilian businesses in the area of technology, project management and outsourcing, which had a staff of 4,000 collaborators and an annual income of 50 million dollars in 2006, when Ricardo Vargas sold his share of the company to dedicate himself on a fulltime basis to the internationalization of his project management activities. He is a member of the Association for Advancement of Cost Engineering (AACE), the American Management Association (AMA), the International Project Management Association (IPMA), the Institute for Global Ethics and the Professional Risk Management International Association (PRMIA). 2 © BY MACROSOLUTIONS SA. TODOS OS DIREITOS RESERVADOS
  • 3. Why Communications Management? People give their best when they fully understand the decisions that affect them and the underlying rationale. They must realize • What they must do and why • Their performance against the expectations • Their professional situation. © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 4. Communications Objectives Foster understanding of the exact intention of others. Be understood by others. Obtain self-acceptance. Act and produce the desired changes. © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 5. Information and the Company The Environment Inputs Processing Outputs The Environment © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 6. The Environment and its Influences Laws and regulations Competition conditions Technological innovations Changes in the sociopolitical conditions Economical problems Change in the reserves of natural resources Others © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 7. Information Systems and projects IS are a group of procedures that aim at capturing what happens in the corporation and present the information in a succint way, so as to subsidize the decision making process.
  • 8. Information System and the Company System ACTION ACTION DECISION INFO DATA PROCESSING DATA PROCESSING INPUT OUTPUT 8 © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 9. Communications Main Benefits Increase management Make decisions more control agile Guide in the re- Improve the ability to structuring of the adapt organization Allow the development Provides the of competitive anticipation of advantage and also unpleasant situations new techniques © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 10. Communications and its main causes of failure Insufficient or not reliable data. Little systematization of processes Little importance given to the distribution of information Voluntary desire to leave out information Lack of a standard in communications © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 11. A Few Ostacles for Communications Personalities Beliefs Religion Technicisms differences Distance Distractions Education Emotions Hidden Culture Motivations (Masks) 11 © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 12. Communication Channels Formula • Number of communication channels n x (n – 1) 2 12 © BY RICARDO VIANA VARGAS. TODOS OS DIREITOS RESERVADOS
  • 13. Visit www.ricardo-vargas.com to access other presentations, podcasts, videos and technical content about project , risk and portfolio management. © BY MACROSOLUTIONS SA