Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Insights, Analytics, Intelligence, Strategy. Ex Sony, Coca-Cola, Orange, Unilever, Ipsos, ACNielsen
Secteur d’activité
Advertising / Marketing / PR
À propos
More than 20 years of international experience in insights, analytics and marketing strategy in FMCG, Web-Internet and Mobile Technology with leading global brands – ACNielsen, Ipsos, Unilever, Wanadoo (now Orange), Coca-Cola, Sony Ericsson and Sony Mobile. Creating and managing insights, analytics & Intelligence teams at local, regional and global level, designing and implementing new insights/intelligence tools, support R&D and marketing processes in all stages – from idea generation/product development to KPI definition and monitoring -, providing strategic analyses on consumers/markets/competitors to senior management.
Mots-clés
analytics
data
generations
innovation
media
trends
marketing
future
insights
Tout plus
Présentations
(2)J’aime
(3)Communication of Cultural Value Through Big Data
Culture Counts
•
il y a 9 ans
iPhone 6 & 6+ Bigger iPhone from Apple
Ryan Lawrence
•
il y a 9 ans
The new education ecology
Pew Research Center's Internet & American Life Project
•
il y a 12 ans
Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Insights, Analytics, Intelligence, Strategy. Ex Sony, Coca-Cola, Orange, Unilever, Ipsos, ACNielsen
Secteur d’activité
Advertising / Marketing / PR
À propos
More than 20 years of international experience in insights, analytics and marketing strategy in FMCG, Web-Internet and Mobile Technology with leading global brands – ACNielsen, Ipsos, Unilever, Wanadoo (now Orange), Coca-Cola, Sony Ericsson and Sony Mobile. Creating and managing insights, analytics & Intelligence teams at local, regional and global level, designing and implementing new insights/intelligence tools, support R&D and marketing processes in all stages – from idea generation/product development to KPI definition and monitoring -, providing strategic analyses on consumers/markets/competitors to senior management.
Mots-clés
analytics
data
generations
innovation
media
trends
marketing
future
insights
Tout plus