Consulting solutions for corporate internal communications, e-learning and crisis communications

1. Corporate communications solutions
consulting proposals
Riccardo Reati – free lance advisor

2. Training and communications on specific issues
Designing and implementing focused master-plans and internal campaigns
Peculiarities:
Communications on specific issues
- awareness focused solution
Policies and Quality
Organizational CSR regolamen- - time bounded program
programs
change tations
Impact
- initiatives aimed at specific targets
Environmental Others
Security
sustainability - use of different media
- scalable budgeting
Needs and stakeholders
analysis
Media planning
Program final evaluation
Initiative X Initiative 2 Initiative 1
Master-plan design
- E-learning platform - Design
- Objectives
- Implementation
- Intranet Web portals - Evaluation
- Initiatives
- Web TV
Implementation
- Design
- Time frame
- Implementation
- Paper media (leaflet,
- Evaluation
billboards, stickers…)
- Scalability
- Workshop and class - Design
- Monitoring
courses - Implementation
evaluation
- Evaluation
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3. Improving the internal communications efforts
Corporate Interactive TV
Improvement of training and internal communications Savings on:
- costs of class based training
Training new policies operative
customer relations
new products skills
foreing
sales techniques IT application
- costs of road shows
new processes languages
Impact
Internal Communications organizational long/short-term - costs of corporate meetings
corporate
change strategies
markets and economic messages
financial reports crisis communications
scenario - costs of other internal
communications projects
Awareness and security CSR employees
corporate culture corporate
feedback - other savings
best practices
mission/vision
Editorial - Formats
plan - Schedule
Assessment and Call for bids - Communications study
feasibility study (graphic and video)
Implementation
- Content review plan
Editorial
Production and
Monitoring & plan
Project management
Main criteria:
- Target analysis
Evaluation
- Need analysis - quality of production - Operative committee
- Objectives - editorial skills - Editorial committee
- Contents areas - availability of communications - Pre-production processes
- Cost-effectiveness analysis consulting services - Production and post
- Monitoring system
- ICT platform analysis - project management capacity
production
- Evaluation reports
- costs - Broadcasting
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4. Empowering learning and collaboration
Learning 2.0 and Web 2.0 solutions
From the classical website to a user centered network Advantages
Collaborative - create a community
Blog of the director spaces among employees
Intranet
Sharing
Audio-video contents - collect know-how from the
environments
and streaming bottom
Personalized
Discussion
dynamic
Standard contents - stimulate new ideas and
forums
home page innovation
Multimedia learning Learning environment
- Interactive applications - User centric learning experience
E-learning
- Audio-video and animations - Simulation of work context and
Classical web- daily practices
based training
- Tests and quizzes
- Integration of different learning
- Integration with other media issues in one environment
(blended solutions)
- Focus on learning by doing
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5. Controlling the impact of a crisis on the brand reputation
Planning and managing the communications of a crisis
Capacity assessment: analysis
Risk scenarios analysis and
Assessment
of the potential of a company to
evaluation of impact on brand
manage the communications of
reputation
a crisis
Clients
Planning Definition of the
Design of the crisis
communications lifecycle (CCL) communications plan
Media and
Before public
1_Objectives
First
crisis
stage 2_Communications channels
Employees
3_Messages
Evalua-
Up-
tion 4_Processes
keeping Other
5_Tasks and responsibilities
stakeholders
Resolution
Implementation
Training of key employees. Design and production of
training and awareness tools (brochure, courses…)
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6. Riccardo Reati profile
Consulting – project design – project management
Some organizations I have designed projects for: Profile and contacts:
E-learning and communications advisor
Main work experiences
Value Team, Value Partners Group (IT consulting)
Grant and partnership development coordinator
Ce.L.I.M. Zambia (NGO – international development)
Manager
Nextmedia Lab (multimedia and communications)
Assistant lecturer on Corporate Communications
Faculty of Industrial Design, Politecnico di Milano
and Il Sole 24 Ore Business School
Contacts
mail: riccardo.reati@gmail.com
tel: +39.3490974998
full profile: www.linkedin.com/in/riccardoreati
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