Paul Richardson is an experienced freelance marketing professional specializing in temporary project support. He has over 20 years of experience working with major brands on both the agency and client sides. Richardson can provide services such as project management, client relationship management, copywriting, and strategic guidance. He has delivered strong results for top brands and agencies in areas like branding, interactive marketing, and employee communications.
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Take-one
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Engagement Tool
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f r e e l a n c e m a r k e t i n g s u p p o r t
Employee Guide
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18. BEFORE
(prepared by client)
AFTER
(designed and edited by Paul Richardson)
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f r e e l a n c e m a r k e t i n g s u p p o r t
Flyer/ Ad: Editing / Design sample
19. Existing photo
used/cropped in more
impactful way
Subhead clearly indicates
program benefit
Headline shortened and made
more engaging
Type size varies to create focus
Body copy tightened and
made more active
Bullets used to draw
attention
Call to action separated
clearly at bottom of page
Client logo incorporated
to improve brand identity
Overall appearance is
cleaner, more contemporary
and easier to follow
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Sales force magazine feature
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f r e e l a n c e m a r k e t i n g s u p p o r t
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f r e e l a n c e m a r k e t i n g s u p p o r t