Facebook and Twitter can help Colorado state park managers in several ways when used strategically. They can increase reservations by promoting availability early. Social media can also help control visitor behavior in the parks by informing them of rules and safety issues. Additionally, park managers can mobilize more volunteers by posting opportunities on their social media pages. With only 15-20 minutes of effort a few times per week, social media allows park managers to have timely and authoritative communications that decrease confusion and change how visitors use and experience the state parks.