Teaching Social Media

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Richard Bailey

Presentation given in a digital media strand at a public relations academic conference in Stirling, September 2009

Formation Technologie

Teaching social media Challenging the sceptics, not preaching to the converted Richard Bailey (Univ of Gloucestershire, PR Academy) Gareth Thompson (London Metropolitan University) Philip Young (University of Sunderland)

Structure Pedagogy (Gareth Thompson) Perspectives Richard Bailey Proposed Curriculum and Readings (Philip Young)

Pedagogy ,[object Object],[object Object],[object Object],Index

Pedagogy: two-way street ,[object Object],[object Object],[object Object],[object Object],Index

Pedagogy: learning by doing ,[object Object],[object Object],[object Object],Index

Pedagogy: linkages ,[object Object],[object Object],[object Object],Index

Perspectives: business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Perspectives: academic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Perspectives (students) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Perspectives (other) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Curriculum issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Curriculum issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index Edelman New Media Academic Summit, 2009

A new public relations? ,[object Object],[object Object],[object Object],[object Object],[object Object],Index

Mapping corporate PR PUBLIC AFFAIRS MARCOMS INTERNAL COMMS FINANCIAL PR LEGISLATORS REGULATORS ACTIVISTS EMPLOYEES COMMUNITIES UNIONS CHANNELS INFLUENCERS CUSTOMERS ANALYSTS THE CITY INVESTORS M E D I A E H T ISSUES MANAGEMENT VISION VALUES BRANDS S O C I A L M E D I A Index

Sample assessment ,[object Object],[object Object],[object Object],[object Object],Index

Issues ,[object Object],[object Object],[object Object],[object Object]

MA: Social Media and PR ,[object Object],Index

Outline curriculum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Essential reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Recommended reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Pedagogy references ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Technology timeline 1983 2009 2000 1990 IBM PC (UK Launch) & MS-DOS WORLD WIDE WEB / MOSAIC BROWSER DOT COM CRASH WINDOWS 3.0 GOOGLE / XML YOUTUBE TWITTER WINDOWS 95 & INTERNET EXPLORER EBAY & AMAZON FIRST BLOGS / MP3 / FLASH PODCASTING / WIKIPEDIA iTUNES / FIREFOX / FACEBOOK Personal computing Networked computing Web 1.0 Web 2.0

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Teaching Social Media

1. Teaching social media Challenging the sceptics, not preaching to the converted Richard Bailey (Univ of Gloucestershire, PR Academy) Gareth Thompson (London Metropolitan University) Philip Young (University of Sunderland)

2. Structure Pedagogy (Gareth Thompson) Perspectives Richard Bailey Proposed Curriculum and Readings (Philip Young)

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14. Mapping corporate PR PUBLIC AFFAIRS MARCOMS INTERNAL COMMS FINANCIAL PR LEGISLATORS REGULATORS ACTIVISTS EMPLOYEES COMMUNITIES UNIONS CHANNELS INFLUENCERS CUSTOMERS ANALYSTS THE CITY INVESTORS M E D I A E H T ISSUES MANAGEMENT VISION VALUES BRANDS S O C I A L M E D I A Index

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22. Technology timeline 1983 2009 2000 1990 IBM PC (UK Launch) & MS-DOS WORLD WIDE WEB / MOSAIC BROWSER DOT COM CRASH WINDOWS 3.0 GOOGLE / XML YOUTUBE TWITTER WINDOWS 95 & INTERNET EXPLORER EBAY & AMAZON FIRST BLOGS / MP3 / FLASH PODCASTING / WIKIPEDIA iTUNES / FIREFOX / FACEBOOK Personal computing Networked computing Web 1.0 Web 2.0

Teaching Social Media

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