A fun look at what can go wrong when companies don't invest in the translation process. Get it right first time - use a professional translation team. Originally presented by Richard Brooks at Cranfield University as part of their Key Account Management Club.

1. 1www.k-international.com @RichardMBrooks
@RichardMBrooks
Richard.Brooks@k-international.com
+44 1908 557 900
www.k-international.com

2. 2www.k-international.com @RichardMBrooks
HELLORichard Brooks. CEO K International
@RichardMBrooks
+44 1908557 900
Richard.Brooks@K-International.com
www.k-international.com

3. 3www.k-international.com @RichardMBrooks
“so… what languages
do you speak”

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I leave the
translation to the
clever people.

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“so… you use robots to
do the translation?”

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I am fluent in over
six million forms of
communication
I’m being sarcastic…

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“so… why can’t you just
google translate it?”

8. 8www.k-international.com @RichardMBrooks
http://www.k-international.com/blog/google-translate/

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“why
bother?…
they all
speak
English
anyway…”

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“If I’m selling to you, I
speak your language.
If I’m buying, dann müssen
Sie Deutsch sprechen!”
Willy Brandt
Former Chancellor of Germany

12. 12www.k-international.com @RichardMBrooks
“If I’m selling to you, I
speak your language.
If I’m buying, then you
need to speak German!”
Willy Brandt
Former Chancellor of Germany

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bonnet de
douche
Rodney

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bonnet de
douche
Rodney

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… I take pride
in the words
“Ich bin ein
Berliner” …
June 26th 1963.West Berlin.

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Only said…
you have a
nice
bottom

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Chin Chin
Love

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Keep Hygienic
Apple
Scallop
Ginger
Grape
Orange
Tomato

38. 38www.k-international.com @RichardMBrooks
• Partner with a company who will integrate into your culture.
• Invest at least as much time in this as you did to create the
English copy.
• Create a shared language strategy and vision.
• Size may not matter… the big ones use the little ones.
• Workflow tools and systems are no longer a USP.
• Maintain control of your language assets.
• Give it time… you will go through the transition curve.
• Once developed a pool of translators is a fantastic resource
for your company.
• Fully integrate them into the content creation process.
• Use an agile approach to customer/supplier management.
Top tips for picking a language partner

39. 39www.k-international.com @RichardMBrooks

40. 40www.k-international.com @RichardMBrooks
Richard Brooks
uk.linkedin.com/in/richardbrooks
twitter.com/@RichardMBrooks
plus.google.com/+RichardBrooks_L10N
0044 1908 557913
Richard.Brooks@k-international.com
www.k-international.com