Content is king! But the breadth of content is unknown at the beginning of a design phase. Getting this wrong will serious affect project length and effectiveness of the end result. The design a BaseKit team build templates that need to work with various amounts of content and have discovered many techniques to deal with the unknown.
The talk will discuss techniques on
- Shining light on the darkness. Revealing the unknown and turning them into content.
- The design process how we go from an idea to HTML to user consumption.
- How to build scalable websites / apps for unknown amounts and types of content.
3. /02
1.5 MILLION BASEKIT WEBSITES CREATED
5 YEARS
FOUNDED 2009
40,000 BK WEBSITES
CREATED EVERY MONTH
OVER 100 PARTNERS
IN OVER 40 COUNTRIES
/50
4. /03
V6
FREEFORM DRAG & DROP
A VISUAL EDITOR
APP DRIVEN DESIGN
CONTENT, POSITIONING & STYLING
DATA DRIVEN
V7
UNDERPINNING OF HTML / CSS
BUSINESS FOCUSED
INTRODUCED THE ZONE
/50
7. /06
571 WEBSITES
CREATED EVERY MINUTE
AVERAGE 3 PAGES
74,000,000 PAGES OF CONTENT EVERY MONTH
4 MILLION IMAGES
UPLOADED TO BASEKIT
IMAGES UPLOADED WORLDWIDE 880 BILLION
/50
9. DESIGNER
hey, send over that content and i’ll start the design!
hi! just start designing then i’ll add in the content
CLIENT
content first!
design please!
/08 /50
11. /10
AMAZING DESIGN
SMALL AMOUNTS OF CONTENT THAT WILL GROW
BETTER CONNECTIVITY
BETWEEN YOUR DESIGN AND THE CLIENT
EASY TO MAINTAIN
CLIENTS CAN MANAGE THEIR CONTENT
EVERYONE IS HAPPY!
DITCH THE STATIC DESIGN PATTERNS
/50
52. ACCREDITATION
SOURCES
In July 2013, it was estimated that 571 new websites are created every minute. (source: http://goo.gl/7AWpDd)
!
267 babies born a minute (http://goo.gl/qJPfDB)
!
880 Billion photos taken in 2014 (source: http://goo.gl/Be94LV)
!
Roughly, 1.8 billion are uploaded and shared via social media every day (source: http://goo.gl/LMg0u5)
!
Flexbox usage as of Oct, 2014 (source: http://caniuse.com/#feat=flexbox)
!
Images from thinkstock.co.uk
!
Special thanks to http://twitter.com/roryvaux for amazing slide design!
/SOURCES
Notes de l'éditeur
Good morning!
Founder, oversee technology and design
Talking about designing for the unknown
Question!
Touched upon designing for the Unknown
BaseKit is a online do-it-yourself website builder
100 partners worldwide 40 countries
We’ve been live for 5 years.
Network we’ve got 1.5 million websites
Trends on how users interact with websites and content
We have a unique problem to solve. Every month 1000s people build their site on CMS’s
Many business, cultures, content
We are essentially designing for the unknown
Visualise the problem. Imagine the last design you had.
How would your design stand up?
Across the network we have had templates repurposed 10’000s of times.
How much content ends up online?
In July 2013, estimated 571 websites. 267 people born every minute across the global.
On average we have 3 pages per website. From 571 websites 74 MILLION pages
4 millions images uploaded. 880 billion taking 2014. 1.8 billion photos shared via social / day
You don’t have 1 theme being repurposed 1000s times
Designers of websites are slightly obsessed with content
Trend of Content First.
Not the real world
You don’t need to know the CONTENT, before you start DESIGNING the site
Detach from content. Confidence any content will look good.
In Theme design, we are mainly interested in client content not breaking overall site design
Better connectivity between site and content
4th dimensionally, more robust design
So top tips for a Basic Layout
Take standard front page design
Take about the header and problem not knowing what content goes in there
How to solve it
healy.rocks
They always bring something
- They have a website
- They have a FB page
But it will be minimal
- Text is very hard
You need to design your sites with minimum content in mind.
The internal pages of a site are usually the place that suffers from no thought to minimum content.
