Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

1. Simple 10 Easy to Implement SEO Tweaks, Tips and Tricks for Local Search Dominance Richard Hill, Founder SEO Traffic Lab 8th June 2011

2. Who Are We? www.seotrafficlab.com

3. “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%” www.seotrafficlab.com - Richard Hill “We have seen an increase of over 20% in our online traffic. ” “we are ranking No. 1 for over 250 relevant search terms…..Page 1 for nearly a 1000……..online sales have increased by 350% ………overall traffic has increased over 250%”

4. www.seotrafficlab.com 4 Victorian Radiators Page 1 – 1,090,000 Results Radiators for Sale Page 1 – 6,740,000 Results Motor Finance Page 1 – 58,200,000 Results Loan Advice Page 1 – 156,000,000 Results TV Furniture Page 1 – 338,000,000 Results TV Trolley Number 1 & 2 – 3,590,000 Results

5. What is SEO? Search Engine Optimization Created by Rand Fishkin of SEOMoz

6. www.seotrafficlab.com - Richard Hill But, more importantly Why SEO?

7. www.seotrafficlab.com - Richard Hill Customers “Just GOOGLE It!!”

8. www.seotrafficlab.com - Richard Hill

9. www.seotrafficlab.com - Richard Hill Who is Looking for YOU?

10. www.seotrafficlab.com - Richard Hill

11. www.seotrafficlab.com - Richard Hill SEO Helps Reach Your Target Market Search Engines are where People find Everything More than 2 Billion SEARCHES Are performed on Google every day If the search engines Can’t Find You YOUR Customers Can’t SIMPLES!!!

12. www.seotrafficlab.com - Richard Hill SEO or SEM PPC Places Organic

13. www.seotrafficlab.com - Richard Hill Local SEO Places

14. www.seotrafficlab.com - Richard Hill Places Organic Places

15. www.seotrafficlab.com - Richard Hill Stats

16. www.seotrafficlab.com - Richard Hill Tip #1 Keyword Research Adwords Tools Wonder Wheel The MOST Important Aspect

17. www.seotrafficlab.com - Richard Hill http://www.adwords.google.com

18. www.seotrafficlab.com - Richard Hill

19. www.seotrafficlab.com - Richard Hill Tip #2 Webmaster Tools *Your Online Toolkit *Displays Google’s view of your site *Helps diagnose site issues *Checks for Crawl Errors *Test Robots.txt *HTML Suggestions for content issues *Provides crawl statistics

20. www.seotrafficlab.com - Richard Hill Tip #3 Setting up YOUR Stall Sparky

21. www.seotrafficlab.com - Richard Hill Tip #4 On Page Top Tips Title Tag *First thing Google sees *Keywords in the title *Keyword at the Beginning *60 – 65 Characters Max

22. www.seotrafficlab.com - Richard Hill On Page Top Tips H1 Heading Tags *Emphasises Text *Keywords in the heading

23. www.seotrafficlab.com - Richard Hill On Page Top Tips URL *Keywords in url *Informative but short

24. www.seotrafficlab.com - Richard Hill *Content of utmost importance *Fresh (and refreshed) content *Original & Relevant *Keyword Rich *Correctly Formatted

25. www.seotrafficlab.com - Richard Hill Tip #5 Commands site: shows all the pages google is indexing for a domain link: shows how many people are back-linking to your website allinanchor: examines how many websites contain a particular keyword in links on their website

27. Outlines Structure of Site

28. Aids Indexing in Search Engines

30. Allows submission to Search Engines

31. Aids indexing in Search Engineshttp://www.xml-sitemaps.com/

32. www.seotrafficlab.com - Richard Hill Tip #7 Google Places Location, location, location!! Ensure you CLAIM IT!!! http://www.google.com/places/

33. www.seotrafficlab.com - Richard Hill *Fill everything in *Don’t stuff keywords in Category section *Don’t use geographic Terms in Category section *Include your Opening Hours

34. www.seotrafficlab.com - Richard Hill Tip #8 GooglePlaces Citations *Build these first *Get them indexed *Use video citations *Everything must match

35. www.seotrafficlab.com - Richard Hill Tip #9 Social Media “Social Media: Enables others to Advocate for YOUR Business Through Compelling Content” “Facebook Fan Pages let Businesses interact with Customers and Prospects” “Twitter is a like a Text Message with a BCC: To the World”

36. www.seotrafficlab.com - Richard Hill Social Media

37. www.seotrafficlab.com - Richard Hill Social Media

38. www.seotrafficlab.com - Richard Hill Tip #10 Link Building Video Social Bookmarking Directory Submissions Press Release RSS Submission SMIP Article Marketing Blog Reviews Link Wheel Image Bookmarking Social Media Brand Protection Blogs Video Distribution Assured Profile Creation Article Links

39. www.seotrafficlab.com - Richard Hill Make Use Of Local Directories http://www.ilincolnshire.co.uk/ http://www.lincolnshirelinks.co.uk/ http://www.lincolnshireonline.com/ http://www.lincolnshiredirect.co.uk/ http://www.freeindex.co.uk/east_midlands/lincolnshire/

40. www.seotrafficlab.com - Richard Hill EASY NOT TO DO!! EASY TO DO!!!

41. www.seotrafficlab.com - Richard Hill Bonus Tip

42. www.seotrafficlab.com - Richard Hill Overview Keyword Research Webmaster Tools Setting Up Your Stall On page Tips Google Commands Sitemaps Google Places Google Places Citations Social Media Link Building

43. www.seotrafficlab.com - Richard Hill Local Training Events

44. www.seotrafficlab.com - Richard Hill SEO Training Day Fundamentals of SEO For Marketing Managers & Business Owners 7th July 2011 9-30am to 4.30pm Mercury House

45. www.seotrafficlab.com - Richard Hill http://www.localbusinessgeeks.co.uk/ http://www.seotrafficlab.com/

46. www.seotrafficlab.com - Richard Hill Free Audit Comprehensive Site Audit Covers 24 Crucial Points Covers Onsite & Offsite Recommendations How do I get One? http://uk.linkedin.com/in/richardpeteredwardhill

47. www.seotrafficlab.com - Richard Hill Thanks for Listening http://uk.linkedin.com/in/richardpeteredwardhill