This presentation discusses the sorts of things that you should be measuring in order to track the elements of your business properly using such tools as Google Analytics and a tool we use in house called Geckoboard.

1. Search Engine Optimisation -
MEASURING
SUCCESS
Richard Hill
CEO & Founder

2. Richard Hill

5. Something like this ?
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Visits
Page views
Goal Revenue
Ecommerce Revenue
Ecommerce Transactions
Goal Conversions
Average Time on Site
Browser Use
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Number of Bounces
New visits %
Bounce rate
Average Pageview per Visit
Brand Engagement %
Pages Bringing Traffic %
Social Conversions
Top Content pages
Mobile

8. Customised Dashboards & Conversion Tracking

12. Question
Time

13. Thank you for listening
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