Why it makes sense for both MBAs who are considering starting a business and those who are not even thinking about it. What, Why and How
Richard Lucas
www.richardlucas.com
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Getting to know the pro-entrepreneurship ecosystem 20th September 2020
1. Getting to know the pro-
entrepreneurship ecosystem
Why it makes sense for both MBAs who are considering starting a business
and those who are not even thinking about it. What, Why and How
Richard Lucas
20th September 2020
www.richardlucas.com
2. Goals of the workshop/comments
•What you can gain from knowing the
entrepreneurial eco system
•Make you aware of
• Your opportunities/What you can gain
• The risks/What you can lose
•Tips and Tricks
•Learn from my mistakes
•Be useful & answer questions
richardlucas.com
3. House keeping rules
•No bad questions (AMA)
•Reasonable confidentiality
•Active participation 1, 2, 4 All
•JRL Rule
richardlucas.com
5. Background
Started 35 ventures, 14 still
trading, had GBP8K in 1991
Invested about
No “big” exits. What does
“big” mean?
About xxx employees
My share maybe worth Euro
xxxx
“2 year” rule
3 times CEO
CAMentrepreneurs
Judge Business School
TEDxKazimierz
Open Coffee
Enterprise Mondays
richardlucas.com
9. Why take an interest?
What’s in it for for you & your company?
Why/How do big companies invest in startups
4 Ts 3 Cs 3 Ps
What are barriers to innovation/How does
your/any company innovate
richardlucas.com
10. What you can gain
•Career
•Financially
•Personal development
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11. What you can lose
•Career…..
•Financially
•Personal development (opportunity
cost)
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16. Personal development
•Diversity of experiences/Who can
you learn from?
•Skills, network, inspiration…
•Opportunity mindset/readiness
•Curiosity/Radar on
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18. Goals of the workshop/comments
•Improve your understanding of what
you can gain from knowing the
entrepreneurial eco system
•Make you aware of
• Your opportunities/What you can gain
• The risks/What you can lose
•Tips and Tricks/Learn from my mistakes
•Be useful & answer questions
richardlucas.com
19. Long list of companies
• SKK & Unicard Pro Com Studio Dimar Argos PMR
ISL Global Image Labs Colab Makarony Sugentum
Racinglife Cityrace.me Noren Rombo Games
Optima.Dudak Globeshifts Materialination Growth
Republic/UK Amber/Hupo Syndicate Room
Crowdcube Notatek/Everuptive Estimote Unicard
Zalamo LoveKrakow Steamland Aptitude Space
Craft Pub
• Mistakes and lessons learned
richardlucas.com
22. Dimar – outbound b2b telesales
Story – saw how good it was for us, thought it
would work for others.
Hired wife of salesman to start the business
Mistakes – competences, only one with money,
captive clients
richardlucas.com
36. Global Image Labs – digital
retouching and keywording
Story – put a salesman + talented executive, put
them together.
Mistakes – only one with money, client verification,
competition, commitment, character..
richardlucas.com
40. Racinglife
Story –Startup Community event, Motorsports
management game
Mistakes biz model, COA, market validation,
inexperience
richardlucas.com
41. Sugentum
Story –Startup weekend team, e-commerce tool
Mistakes biz model, competitive landscape, market
validation, inexperience.
richardlucas.com
42. Colab
Story – Seemed like a good idea. Got other
community leaders together. Found a “leader”
Mistakes mission, biz model, competitive
landscape, motivations
richardlucas.com
44. Lessons learned from 30 years of
Failure
Business model
Financing
Risk
Commitment
People
Leadership
Techcrunch/event
myth
Self Awareness
Time
Luck
Ask the right
questions
richardlucas.com
45. Ask the right questions
What problem does it solve?
Does it make sense?
How is it going to make money?
How big is the market?
Why is this going to succeed?
How driven and committed are the founders?
What can possibly go wrong, what happens if
it does go wrong?
richardlucas.com
46. Ask the right questions/2
How will I get my money back?
How can I be sure the person I am talking to
is not BS-ing me?
Can I call a friend
What do clients and potential clients say
richardlucas.com
47. Non business lessons
Don’t do things you don’t want to do
Money = opportunity/freedom not happiness
Develop an approach that works for you
The past is over
Do do things you do want to do
Be constructivity self critical
richardlucas.com
53. When Product and Services are
innovative – what does it mean?
Increased (useful) functionality
Better performance
Higher value (real or perceived)
More expensive? Lower cost?
Incorporate new technologies
Reduced life time cost of ownership
richardlucas.com
55. Habits of innovative people
Fact checking & Curiousity
Ask questions
Diversity
Change perspectives
Stopping to write things down/Self
belief - my ideas matter.
richardlucas.com
56. Getting to know the pro-
entrepreneurship ecosystem
Why it makes sense for both MBAs who are considering starting a business
and those who are not even thinking about it. What, Why and How
Richard Lucas
20th September 2020
www.richardlucas.com