Swarm’s technology treats smart phones as offline cookies, giving brick-and-mortar retailers the same data, personalisation and marketing techniques that make ecommerce so successful. Working with Fortune 1000 and Fortune 500 companies, Swarm has quickly become the de-facto standard for shopper analytics and omnichannel marketing. Swarm deploys quickly in both SMBs and enterprise and is compatible with leading POS platforms and Wi-Fi providers.

1. ONLINE
TOOLS.
OFFLINE
IMPACT.
2014

2. HOW IT WORKS
Swarm uses Wi-Fi and BlueTooth technology to
anonymously pick up smartphone signals of people in your
premises or at your events, delivering insights for:

3. SWARM Mobile
Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions
WindowTraffic
1. Footfall - window traffic/In store
Venue
Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat
Visitors, Visitor Frequency, Visit Patterns out side of location.
Open access
Guides
Deals
2. Wi-Fi Hotspot
Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open
source), Easily deliver a branded experience with personalized
rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads
3. POS integration
Data Capture/CTA-online Marketing. Amplify existing digital
strategies, develop crossover strategies, integrate social
media and e-mail opt-in programs. Deliver location-based
couponing and digital ads
CTA
Activation
Rewards

4. 1. Footfall traffic
Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in
real time. Analytics for passing window traffic.

5. Footfall traffic /cont
Dwell time
Repeat visitors

6. Footfall traffic /cont
Shop Window conversion A/B test
Image of window display

7. 2. Wifi Hotspot
Open access /
Email sign in
Deals
rewards
Guides

8. Online/Offline Marketing
In store POS CTA
Image of in store activation
Online activation

9. POS INTEGRATION
Swarm is integrated with POS. Your store/events transaction and
foot traffic data is automatically updated on a daily basis. No need
to pull reports or manually update.

10. Shopper Profile
Overall Shoppers
/averages
Personal shopper profile

11. HOW IT WORKS ANALYTICS

12. Desktop & mobile interface

13. HOW IT WORKS ANALYTICS
Capturing 80%+ of foot traffic, creating consistent
datasets for benchmarking store performance

14. HOW IT WORKS SENSORS
FAST SETUP
Easily integrate with supported wireless networks
or via Swarm proprietary sensors (about the size
of a deck of cards) throughout your property or
event
POS Data
Swarm Partner API Architecture

15. TESTIMONIAL APPAREL
“Swarm fills a huge gap. In a brick-and-mortar environment you
typically have no visibility on a customer until at or after point of
sale.” – Daniel Neukomm, CEO

16. TESTIMONIAL APPAREL
Rapha Cycle Clubs can easily monitor effectiveness of
window displays, cross-shopping and other customer
behavior to improve their sales

17. WHO IS SWARM?
$3.34M
RAISED FROM
Offices: San Francisco - New York – London -Los Angeles - Sydney

18. RETAIL TECH ECOSYSTEM
18

19. COMPARISON SHOPPERTRAK
Captured Traffic (precision)
80%+
60%
Works with Multiple
Entrances
Yes
No
Dynamic POS Integration
Yes
No
Window Traffic
Yes
No
Dwell Time
Yes
No
Web-Based Dashboard
Yes
No
Setup Cost
$0
~$2,000

20. COMPARISON COMPETITORS
Wi-Fi Analytics
Yes
Yes
Yes
Enhanced Bluetooth
Analytics
Yes
No
No
Customer
Engagement
Yes
No
No
Mall-Wide Activity
Reports
Yes
No
No
Third Pty Apps
Yes
No
No
Outbound API
Yes
No
No
POS Integration
Yes
No
No

21. RETAIL TECH ECOSYSTEM
21

22. CONTACT
Richard Eccles
Project Director
richard.eccles@exposure.com
Ph. 07711306805
Exposure, 22/23 Little Portland Street. London W1W 8BU
Swarm - Global Headquarters
255 Kansas St, Suite 320
San Francisco, CA 94103

23. http://www.swarm-mobile.com/
23