This document outlines a repeatable process for innovation at companies by analyzing people's needs, capturing industry trends, and brainstorming at their intersection. It recommends focusing on emotions, priorities and problems people hire products to solve. Broad trends like subscription services and later family planning should be considered. Ideas at the people-industry intersection like GPS tracking strollers or trade-in programs are evaluated for access to new customers and potential for execution. The process stresses selecting one idea per year, establishing ownership, and using shortcuts and vendors early on to build prototypes and learn, later refining systems and scaling successfully.

1. ELEVATE STRATEGY AT YOUR COMPANY: HOW TO BUILD A REPEATABLE PROCESS FOR INNOVATION Rick Watson February 28, 2012

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6. A DIFFERENT FILTER IS NEEDED Project Type Project Goals Strategy Execution Expand & Improve Improve one of your KPIs 25% 75% Experimentation Business segment replacement/addition in 3-5 years 75% 25%