4. Innovation Type
Sustaining 持續創新持續創新持續創新持續創新
Revolutionary 革命革命革命革命:Create a new market by allowing
customers to solve a problem in a radically new way.
(Automobile, iPhone)
Evolutionary 進化進化進化進化: Improve a product in an existing market inEvolutionary 進化進化進化進化: Improve a product in an existing market in
ways that customers are expecting. (Fuel injection,PS3)
Disruptive 破破破破壞壞壞壞性創新性創新性創新性創新: Create a new and
unexpected market by applying a different set of
values. (Ford T-model, Wii)
9. 推動企業成長是每位高階經理人的經營目標之一，但
如果企業不幸地採取了錯誤的策略，非但達不到成長
的目標，還會喪失原有的競爭力。
企業成長動力：自建、外借、併購。
成長需求與動力
9
自建: Are your existing internal resources relevant for
developing internally the new resources that you have
targeted for growth?
外借: Could you obtain the targeted resources via an effective
relationship with a resource partner through licensing or
alliances?
併購: Do you need broad and deep relationships with your
resource provider and take majority control?
