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Company Day Client Management team Account overviews Simplicity
Simplicity lunch   Four basic     strategies for simplification ,[object Object],John Maeda's laws of simplicity – Pauline The client pressure for complication – Jonathan What simplicity means for analytical insight – John D’A Simplicity and customer psychology – Richard ,[object Object]
Why is simplicity important?
What are the benefits of simplicity?
When/how should simplicity be incorporated into our offering and processes?,[object Object]
The four basic strategies for simplification REMOVE ORGANISE HIDE DISPLACE 1                 2                 3                 4 4 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
The four basic strategies for simplification Remove ,[object Object]
Avoid deadline feature reduction
Kill lame features
“Broken gets fixed, shoddy lasts forever”
Prioritising features
Solutions, not processes
Who do you hurt?

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