Personal Information
Entreprise/Lieu de travail
Lansing, Michigan Area United States
Profession
Director, Master of Science in Marketing Research at Michigan State University
Secteur d’activité
Advertising / Marketing / PR
À propos
Richard A. Spreng is Associate Professor of Marketing. He received his Ph.D. in Marketing from Indiana University in 1992. Previously he was a Regional Operations Manager for a retailing and importing firm. He has published over 60 articles in publications such as Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Decision Sciences, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Service Research, Psychology and Marketing, and various conference proceedings.
Dr. Spreng's primary research interest is consumer satisfaction/dissatisfaction and post-purchase evaluation. His research has focused on the determinants of s...
Présentations
(1)Personal Information
Entreprise/Lieu de travail
Lansing, Michigan Area United States
Profession
Director, Master of Science in Marketing Research at Michigan State University
Secteur d’activité
Advertising / Marketing / PR
À propos
Richard A. Spreng is Associate Professor of Marketing. He received his Ph.D. in Marketing from Indiana University in 1992. Previously he was a Regional Operations Manager for a retailing and importing firm. He has published over 60 articles in publications such as Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Decision Sciences, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Service Research, Psychology and Marketing, and various conference proceedings.
Dr. Spreng's primary research interest is consumer satisfaction/dissatisfaction and post-purchase evaluation. His research has focused on the determinants of s...