Fundamental frog
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Consumer use of mobile and video is dramatically changing the way they engage with brands. This presentation looks at the issues and opportunities from Video, mobile and experience and how brands should approach this exciting period.
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Fundamental frog
- 2. You know the story of the frog and the boiling water?
- 3. Story goes that a frog in water won’t notice the temperature rising. So, technically if you turned the temperature up the frog would happily sit there as it eventually boils alive*…. …sometimes you just don’t notice change happening all around you. * No frogs were harmed in the production of this presentation
- 4. People’s use of mobile and video is much like the frog and the boiling water… Mobile as a channel and video (YouTube particularly) are areas you’ve undoubtedly been working in or at least investigating. But have you noticed the change in temperature recently?
- 5. Source : Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2014–2019 Mobile data usage grew 69% in 2014. By 2018 mobile is predicted to be 70% of all consumer internet traffic. The pot is boiling…
- 6. Video grew to 55% of all mobile internet consumption in 2014. Within 5 years video will be 80% of mobile data. The pot is boiling… Source : Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2014–2019
- 8. 7 out of 10 brand communications are likely to be video based through a mobile interface within the next 3 – 5 years. Feeling the heat yet?
- 9. 7 out of 10 brand experiences
- 10. “The change in people’s use of the internet through video & mobile now and over the next 5 years is as fundamental to brand communications as the advent of the web itself…”
- 11. Connecting your brand with people’s changing mobile consumption is key. Thinking beyond “mobile first” and into true alignment. And, great video content is mandatory. Beyond the hero, hub and hygiene YouTube strategy you hopefully already have in development. But there is a third missing element...
- 12. Experience
- 13. People want them and want to talk about them. And, they really matter. Experience
- 14. 2 of the top 3 ways people a. Become aware of brands b. Make a decision to purchase a brand Stem from experience – personal or observed. Experience
- 15. Of connecting with the brand, your website, your store, sales people, video content, how-to videos, social feeds, demonstrations, sponsorship, your one- customer view…… Experience
- 16. 1. Experience 2. Mobile alignment 3. Video content Things that matter to your brand
- 17. With 7 out of 10 brand touches being video based through a mobile interface within the next 3 – 5 years video focused mobile experience and engagement is the primary driver for future brand growth.
- 18. Experience Mobile Video People Social Social With people at the centre there is a new focus required to: - build video experiences for mobile - create experiences that are video worthy and optimised for mobile and, - deploy mobile experiences that maximise video (such as 360o video).
- 19. It’s time to reimagine your customer relationship through experiences played out through a mobile device and, more often, as video.
- 20. Do you have an engagement & communications strategy in place that works in a world where 7 out of 10 brand experiences are video based through mobile?
- 21. If not, it’s probably time to talk.
- 22. A communications agency for the Experience Age Creating ideas and telling stories that will travel within a mobile-connected, experience-hungry audience.
- 23. Contact Richard or Chris @ Fundamental London +44 207 193 9199 hello@fundamental.london www.fundamental.london