10 simple tips for increasing your reach and engagement.

1. Using Instagram with
your business
Rich Ashby
Founder

2. About Dotkumo
• Founded 2017.
• Over 20 years experience in web
content and social media.
• Social media content, strategy,
advertising, training and
campaign management.
• Video production, editing and
motion graphics.
• Messenger and voice
technology.

3. Instagram overview
• Over 1 billion global active users.
• Instagram has become a hugely popular
channel for the 16 - 24 year old
demographic.
• Users under 25 spend an average of 30
minutes every day on Instagram. Some
considerably more!
• Increasingly influential, as 30% of
Instagram bought a product that saw on
the platform.
• Owned by Facebook, so financially
secure.

4. Myth busting
• It’s not just photos of cats, or
avocados (although there are
millions of both).
• Instagram isn’t relevant to my
business. There are currently
over 8 million business accounts.

5. Who’s using Instagram
• A wide range of companies and
organisations from small family
businesses through to global
multinationals.
• News, culture, sport, causes and
celebrity also feature
prominently.

8. Tip 1 - Get a business profile

9. Creating a business profile
• This is recommended and can
easily be done using the
Instagram app.
• Linking to your Facebook
business page also makes ad
scheduling easier.
• A key benefit is improved
analytics, and contact buttons
can be added to your profile.

12. Tip 2 - Create a schedule

13. Using scheduling tools
• Although Instagram is primarily
designed to be used as an app,
several scheduling tools are
available. These include:
• Later
https://later.com/
Very simple to use with visual
planning.
• Iconosquare
https://pro.iconosquare.com/
Very effective for larger teams.

15. Tip 3 - Find your voice

16. Finding your voice
• Developing the correct tone for
your audience and brand is vital.
• Think about what you are trying
to achieve with Instagram, and
the type of messages you want
to convey.

17. FUN PROFESSIONAL TRENDY

18. Tip 4 - Use hashtags

19. Using hashtags effectively
• Hashtags are essential for
discoverability.
• Aim to include between 5 - 10
per post.
• It can be neater to include them
as comments to avoid clutter.
• Scheduling tools can help
suggest the most relevant
hashtags.

20. Tip 5 - Stay on trend

21. Exploring Instagram trends
• Hashtag trends are an effective
way to boost your reach and
engagement.
• Popular trends include:
#MondayMotivation
#ThrowbackThursday
#FridayFeeling

22. Tip 6 - Tell stories

23. Creating Instagram Stories
• An excellent way of boosting
engagement.
• Over 500 million daily active
users.
• Presented in vertical format
(9:16) 1080 x 1920 pixels.
• Stories last 24 hours although
can be added to your profile.

24. Creating Instagram Stories
• Stories can include images and
video.
• Captions, polls, hashtags,
countdown timers and other
dynamic features can be easily
added.
• A great way of sharing behind
the scenes insights, and
showcasing your company.

26. Tip 7 - Engage your audience

27. Engage your audience
• Respond to queries and
feedback.
• Use your feed to ask questions,
and Instagram Story polls.
• Facebook Messenger,
WhatsApp and Instagram
messaging to become
integrated.

28. Tip 8 - Sell yourself

29. Listing products and services
• Instagram offers intuitive
integration with website inventory
for physical products.
• This makes it easy to sell your
products directly to your
customers.
• Provides another sales channel.

31. Tip 9 - Try advertising

32. Understanding advertising options
• Ad recall rates are 2.8 x higher
on Instagram than other
platforms. (Source: Nielsen)
• Instagram uses Facebook
Business Manager for ad buying,
so the same formats are
available. These include:
Photos, videos, image carousels
and stories.

33. Tip 10 - Measure your results

34. Measuring your results
• Use the data to gain insights on
your audience.
• See when your posts receive the
most engagement, and schedule
accordingly.

36. Thanks for listening
I’m now happy to take any
questions.

37. www.dotkumo.com
twitter.com/dotkumo
facebook.com/dotkumo
instagram.com/dotkumo
linkedin.com/in/richashbyuk
rich@dotkumo.com
07808 705222
01274 404805