1. iBreakfast Rich Ullman February 25, 2009

5. Presence awareness salience relevance

6. What is success? A large audience of people who visit daily They have affinities, creating a context for them to form groups.

7. What is success? They have rich profiles and interconnected networks. They talk and share information regularly. ------- ------- ------- ------- ------- ------- ------- -------

8. RELATIONSHIPS awareness salience relevance

9. "You cannot start in social media without knowing how to listen.“

12. Cloud Communities A single brand community across multiple social networks

13. Converts Media $pending Into Assets Ongoing, on-demand Insights Brand advocates, their testimonials, tips Data Relationships