Rick Abens

Greater Chicago Area United States

CEO and Founder at Foresight ROI, Inc

Consumer Products

Foresight ROI provides marketing analytics that make your marketing dollars work harder. We make complex analytics simple, easy to understand, and easy to put into action. Our orientation is forward, rather than backward, and directly linked to your business strategy. With Foresight ROI, you can improve your marketing efficiency as much as +10%. Rick Abens has been helping companies improve marketing productivity with practical analytics for over 25 years. Prior to founding Foresight ROI, he was Director of Global Marketing Analytics at ConAgra Foods, where he built the corporate marketing analytics function and measured return on marketing investment. He has held similar positions ...