11. Do you remember the old Faberge Organic
Shampoo TV commercial?
Complete with 80’s hair, a young model
appears on the screen and begins by saying:
“I told two friends about Faberge Organic
Shampoo with pure wheat germ oil and
honey. “
She concludes by saying: “You will tell two
friends, and they’ll tell two friends, and so on
and so on and so on.”
14. The Web is the first place a parent looks when
they hear about your school from a word-of-
mouth referral.
◦ Google search
◦ Website
◦ Facebook page
◦ Reviews
23. Stories about your people and your school
◦ Faculty, students, parents and alumni
◦ Your brand in story form
◦ Real stats connected to real people
◦ Vision for the future
◦ How your school is remarkable
◦ How your school makes a life-changing difference
in students
Educational topics
Parenting topics
80. When a parent enrolls in your school send
them an email and ask them to share a post
online:
◦ “I just enrolled my child at Country Day School for
the 2012-13 year. Check out their website at
(school web address) to discover why more families
like ours are choosing this school!”
◦ “Selecting a school is one of the most important
decisions you will ever make. Ask me why I enrolled
my children at Country Day School for the 2012-13
year!”
85. Ask Current Parents – “What do you like best
about your school?”
Ask New Parents – “Why did you select this
school for your child?”
Ask Alumni – “How did your school prepare
you for success in college and in life?”
Ask Faculty – “What do you like best about
teaching at your school?”
Ask Seniors – “What college do you plan to
attend next year?”
93. Brookwood’s BTube
page contains a variety
of videos showcasing
the life of the school.
Brookwood’s BPod page
contains a picture and
caption of the day.
94.
95.
96. Actually, this is the beginning
for you to go and implement
WEB strategies to inspire
WOM.