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150birds Brand Guidelines.pdf

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We are the perfect equilibrium between the flexibility of
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150birds Brand Guidelines.pdf

  1. 1. 1 5 0 B I R D S V I S U A L B R A N D I N G G U I D E L I N E S 2 0 2 0
  2. 2. | 2 B R A N D G U I D E L I N E S J U N E 2 0 2 0 CONTENTS T A B L E O F 4 B R A N D 3 C O M P A N Y S T A T E M E N T S 8 C O L O R P A L E T T E 10 T Y P O G R A P H Y 13 I L L U S T R A T I O N S A N D I C O N S 15 16 A U D I E N C E A P P L I C A T I O N S Identity, Personality, Slogan, Logo Mision, Vision, Values and Positioning How to use our Color Palette? Documents. Presentations, Social Media. Identity Buyer Personas Identity
  3. 3. | 3 B R A N D G U I D E L I N E S J U N E 2 0 2 0 We are the perfect equilibrium between the flexibility of hiring freelancers and the quality and commitment of hiring a marketing agency. We are a community of experts that believe in collaborative teamwork by being as transparent and diligent as can be. To start-ups and small businesses, 150birds is the one marketing service provider that makes marketing teams reliable and accessible at a convenient price. That's because only 150birds offers a community of experts that will work as the remote marketing department for small companies, so that they can benefit from the work of a complete team that adjusts to their growing needs. Company Statements 1. Mission Vision Values Positioning Statement To power small businesses and startups to grow their brand equity and revenue by making marketing simple, affordable and accessible. We strive to level the playing field by providing every company an equal opportunity to succeed. Making marketing teams accessible to small businesses and startups.
  4. 4. | 4 B R A N D G U I D E L I N E S J U N E 2 0 2 0 150 comes from Dunbar's number, which is a suggested cognitive limit to the number of people with whom one can maintain stable relationships —relationships in which an individual knows who each person is and how each person relates to every other person. And birds because they fly harmoniously together while preserving their own identity. 2. Brand Identity Lowercase letters No space between chareacters Friendly Energetic Creative Open-minded Collaborative 150bird is a brand with personality, our community is: Trustworthy Motivated Colorful Commited Supportive
  5. 5. | 5 B R A N D G U I D E L I N E S J U N E 2 0 2 0 Just right Too far Not Enough Friendly Inclusive Affectionate Energetic Active Vibrant Creative Inspired Idealistic Open-minded Approachable Liberal Collaborative Connected Dependent Trustworthy Incorruptible Transparent Motivated Predisposed Overbearing Colorful Showy Vivid Committed Devoted Effective Supportive Helpful Charitable *The following chart has been created for a better understandment of 150birds' brand personality. The characteristics in the middle collumn indicate the "Just Right" traits that identify the brand, while the other two collumns, "Not Enough" and "Too Far", indicate similar personality traits that do not represent the company's identity. 2. Brand
  6. 6. | 6 B R A N D G U I D E L I N E S J U N E 2 0 2 0 Black is used for the lines and the name. #000000 RGB 0, 0, 0 CMYK 75, 68, 67, 90 Beige is used for the inside color of the bird. #F9Fbef RGB 249, 251, 239 CMYK 2, 0, 6, 0 2. Brand Our logo is a bird drawn from it's right side (looking to the right) on top of the company name: 150birds, aligned to the center. The image has simple lines to enfazise the wings and tail of the bird, it's two legs can be seen as well. The goal of our logo is to be memorable and easy to identify. Your trusted, on-demand marketing team. Logo Slogan Colors
  7. 7. | 7 B R A N D G U I D E L I N E S J U N E 2 0 2 0 Cover page of Company Documents Final page of Company Documents First and Final slides in Presentations Social Media Posts Flyers Email Signature Business Cards Page number in Company Documents Slide number in Presentations Emoji Full-size Logo Small Logo | 2 2. Brand Logo Uses The logo should be used with the name 150birds. The smallest size it can be used is 1.5cm / 0.6in When using the logo in a smaller space than 1.5cm / 0.6in, the name 150birds should be removed. The smallest size the logo should be used is 0.6cm / 0.25in. Logo Size
  8. 8. | 8 B R A N D G U I D E L I N E S J U N E 2 0 2 0 3. Color Palette Yellow is our main color. It highlights important areas in documents, titles or figures. #FFC83E RGB 255, 200, 62 CMYK 0, 22, 86, 0 Blue is our secondary color. It is used to create contrast and separate areas in documents. #5A85FF RGB 90, 133, 255 CMYK 66, 49, 0, 90 Pink is our terciary color. It is used to underline titles or decorate the document. #F73CB0 RGB 247, 60, 176 CMYK 5, 85, 0, 0 Grey is used as a fill color. #F2F4F7 RGB 242, 244, 247 CMYK 4, 2, 1, 0 Black is used mainly for text. #000000 RGB 0, 0, 0 CMYK 75, 68, 67, 90 Color Palette
  9. 9. | 9 B R A N D G U I D E L I N E S J U N E 2 0 2 0 3. Color Palette How to use our Color Palette? When using the color palette, the proportion between colors should look like the combination below. When working with documents that need an elegant look , Grey and Black should be the dominant colors. Yellow, Blue and Pink should be used to the minimum just to convey our brand image in a delicate way. For impactful content such as social media post or flyers, use Yellow, Blue and Pink as main colors to capture the viewers attention. TITLES CAN BE HIGLIGHTED WITH YELLOW Important parragraphs con be higlighted with blue when they need to stand out of the page. Pink should be use for details. Grey helps organize the document by splitting the area to fit different ideas.
  10. 10. | 1 0 B R A N D G U I D E L I N E S J U N E 2 0 2 0 4. Typography HEADERS / TITLES Poppins Bold Poppins Semi-Bold Poppins Medium *https://fonts.google.com/specimen/Poppins *https://fonts.google.com/specimen/Poppins *https://fonts.google.com/specimen/Questrial Text for Body Poppins Light Poppins ligth is great for small paragraphs. Text for Body Questrial Questrial is great for long documents where the text predominates. Aa Aa Aa Bb Bb Bb Cc Cc Cc Typography
  11. 11. | 1 1 B R A N D G U I D E L I N E S J U N E 2 0 2 0 4. Typography Example of Typography in Documents Example of Typography in Slides Header: Poppins Light 12pt Footer: Poppins Light 12pt Title: Poppins Medium 16pt Header: Poppins Semi-Bold 25pts Main Idea: Poppins Semi-Bold 25pts Body: Questrial 12pts Body: Questrial 11pt
  12. 12. | 1 2 B R A N D G U I D E L I N E S J U N E 2 0 2 0 4. Typography Write like you talk Avoid jargon. Because fancy terms take up space and brain cells—while saying little. Except stating the meaningless does say something about your brand. The wrong thing. Remember, everything you do, show, and share is some kind of tell tail. Jargon alienates audience members who don’t immediately understand what you’re saying. They feel silly and unintelligent. White background Logo on the upper right Yellow, pink and blue shapes on the outer parts Poppins Medium for header and Questrial for text Simple and not overwhelming Example of Typography in Social Media
  13. 13. | 1 3 B R A N D G U I D E L I N E S J U N E 2 0 2 0 5. Illustrations and Icons Illustrations The most distinctive features of the brand are the accompanying illustrations and icons. Since the brand's name is 150birds, all characters are birds doing human activities. The variety of bird species in our illustrations represents our community of experts in different specialty areas, which is our brand's competitive advantage. Some characters have an stablished personality: Strategist "Wise Owl" Sales and Communication "Persuasive Parrot" Finance "Cautious Hummingbird" Product Development "Skilled Woodpecker" Designer "Creative Peacock"
  14. 14. | 1 4 B R A N D G U I D E L I N E S J U N E 2 0 2 0 5. Illustrations and Icons Other illustrations are created to reinforce specific topics in blogs or social media posts: Icons are elements that help as bullet points or decoration: Icons
  15. 15. | 1 5 B R A N D G U I D E L I N E S J U N E 2 0 2 0 6. Audience Tasha, CEO/Founder Age: 35 Has 10+ years of previous experience 1st business venture: Healthcare Has other relevant knowledge of startups and business development Funding Stage: Early Stage-Growth PERSONA A: STARTUP 1-20 EMPLOYEES PERSONA B: LONE EXPERT 1 PERSONA John, Artisan Self-Employed Age: 28Does handcrafted work Supplements main income PERSONA C: TRADITIONAL, 1 - 20 EMPLOYEES Tina, Family Business Owner Age: 40 Local Restaurant Older parents are the original owners Business experiences seasonal and economic fluctuations Works with family
  16. 16. | 1 6 B R A N D G U I D E L I N E S J U N E 2 0 2 0 7. Applications Documents Social Media Posts Slides
  17. 17. B R A N D G U I D E L I N E S J U N E 2 0 2 0

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