So you’ve built a successful, dependable business. But now you want to expand your store’s growth and capitalize on mobile and ecommerce shopping. How do you translate your Mainstreet success to the ecommerce world? Read our guide to find out everything you need to know about getting started with ecommerce!

2. 1
PLAN WHAT PRODUCTS YOU’LL SELL ONLINE

3. 1
PLAN WHAT PRODUCTS YOU’LL SELL ONLINE
Instead of trying to sell every product you have online, consider starting off by picking the products
you know are in high demand.
☐☐ High quality images of the products
☐☐ Detailed written descriptions for the landing page
☐☐ Product specifications
TO PREPARE THEM FOR YOUR SITE, MAKE SURE YOU HAVE:

4. RESEARCH ECOMMERCE SOLUTIONS
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5. • Finding an ecommerce partner to help you expand
your business
• Identifying an ecommerce platform that will be
a good fit for your business and existing website
• Picking a processing provider to facilitate your
online payments if you do not already have one
MAKE SELLING ONLINE AS SIMPLE AS POSSIBLE BY:
Make sure to do the research and work upfront to find the best ecommerce solution for your business.
RESEARCH ECOMMERCE SOLUTIONS
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6. WRITE COPY AND POPULATE YOUR WEBSITE
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7. WRITE COPY AND POPULATE YOUR WEBSITE
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Your ecommerce platform will help you implement your new product pages and maybe basic landing
pages too if your site is new.
• Home page
• About us page
• Contact page
• Product pages
MAKE SURE YOU HAVE CONTENT FOR:

8. MARKET YOUR ECOMMERCE OFFERINGS
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9. MARKET YOUR ECOMMERCE OFFERINGS
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Once you have your ecommerce site up and running, you want to make sure your current and potential
customers know about it!
• Social media posts
• Email newsletters
• Traditional mailers
• In-storeadvertisements
MAKE SURE YOUR PLAN INCLUDES MARKETING THROUGH:

10. ricssoftware.com
800.654.3123
@ricssoftware
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