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Pinterest Tips and Strategies for Businesses

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Rien van den Bosch
Rien van den Bosch

The presentation of Cynthia Sanchez, Oh So Pinteresting, at the 5th Social Media Day on 28-05 in Antwerp, Belgium.

MarketingTechnologieBusiness
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©2014 Cynthia Sanchez Tipsand Strategies for Businesses
©2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez OhSoPinteresting.com
©2014 CynthiaSanchez @OSPInteresting •Pinterest & traffic •Optimizing your site for Pinterest •Pinnable images Today…
©2014 CynthiaSanchez @OSPInteresting What’sthe big deal?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/ https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ •Drivesmore referral traffic thanTwitter, LinkedIn, Reddit and Google+COMBINED •Referral traffic grew 66.52%inthe past year •Pinterest shoppersspend $140 to $180 per order 70 millionusers http://www.richrelevance.com/blog/2013/04/direct-marketing-news-infographic-the-rising-king-of-social-sales/
©2014 CynthiaSanchez @OSPInteresting 6 isthe magic number*Bonusif branded
©2014 CynthiaSanchez @OSPInteresting Added benefit
©2014 CynthiaSanchez @OSPInteresting •Aspirations •Solutions •Interests •Discovery •Relaxation Why people use Pinterest
©2014 CynthiaSanchez @OSPInteresting Why visualsare so powerful •Quick to process •Emotions “…a sense of time disappears. Youforget yourself.Youfeel part of something larger.” -Mihaly Csikszentmihalyi 2008 TED Talk https://blog.loom.com/why-we-like-photos-so-much/
©2014 CynthiaSanchez @OSPInteresting More thana social network
©2014 CynthiaSanchez @OSPInteresting©2013 CynthiaSanchez @OSPInteresting Your Pinterest account business.Pinterest.com
©2014 CynthiaSanchez @OSPInteresting Your Pinterest account
©2014 CynthiaSanchez @OSPInteresting Profile images 600 pxx600 px
©2014 CynthiaSanchez @OSPInteresting Account name vsuser ID User id: www.pinterest.com/CynthiaPins
©2014 CynthiaSanchez @OSPInteresting Account description
©2014 CynthiaSanchez @OSPInteresting Linking
©2014 CynthiaSanchez @OSPInteresting It’sNOT all about YOU Your boards
©2014 CynthiaSanchez @OSPInteresting Create boardsthat serve ©2014 CynthiaSanchez @OSPInteresting Create boardsthat are helpful
©2014 CynthiaSanchez @OSPInteresting + = Group boards
©2014 CynthiaSanchez @OSPInteresting Commenting
©2014 CynthiaSanchez @OSPInteresting Use what youhave Tell themwhy
©2014 CynthiaSanchez @OSPInteresting Optimize your website for Pinterest I’m pinnable
©2014 CynthiaSanchez @OSPInteresting business.pinterest.com pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting Don’t ONLY use hover Pin it buttonsor floating buttons Computer view Mobile view
©2014 CynthiaSanchez @OSPInteresting Image sizing 753 px
©2014 CynthiaSanchez @OSPInteresting Rich Pins-Product pins
©2014 CynthiaSanchez @OSPInteresting Rich Pins Article pins
©2014 CynthiaSanchez @OSPInteresting Place pins
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting Rich Pins The double whammy Article/Place pin pinterestplugin.com
©2014 CynthiaSanchez @OSPInteresting Advertising on Pinterest Promoted Pins $1 Million
©2014 CynthiaSanchez @OSPInteresting Pinnable images
©2014 CynthiaSanchez @OSPInteresting http:// www.efficientlifeskills.com/ how-i-taught-my-6-year-old-to-tie-shoes-in-5-minutes/ Pinned 446k times!
©2014 CynthiaSanchez @OSPInteresting pinplugins.com/pincount
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting Pinnable images Your images: •Do they communicate your message well?
©2014 CynthiaSanchez @OSPInteresting
©2014 CynthiaSanchez @OSPInteresting • Most require no attribution • Be creative with search termsfor best results Free image sources ©2014 CynthiaSanchez @OSPInteresting • Most require no attribution • Be creative with search termsfor best results Free image sources UNSPLASH.com picjumbo.com
©2014 CynthiaSanchez @OSPInteresting Free image editing tools
©2014 CynthiaSanchez @OSPInteresting Pinnable images IMG3199.JPG jeansview2.jpg Picking jeansfor your body type.jpg orjennifer.jpg Jennifer straight leg dark jean.jpg Image file name & alt tags
©2014 CynthiaSanchez @OSPInteresting Free training http://www.ohsopinteresting.com/be
©2014 CynthiaSanchez @OSPInteresting Cynthia Sanchez www.OhSoPinteresting.com pinterest.com/CynthiaPins @OSPINteresting T hanks!

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