Right Brain Media recently launched a very successful Social Media Giveaway Campaign for one of our clients, and during the giveaway, we learned a lot! We believe that these 7 steps are crucial to hosting and managing a successful social media giveaway.

1. 7 steps
to a successful
social media giveaway

2. ABOUT RIGHT BRAIN MEDIA
WHO WE ARE
Right Brain Media is a pioneer in web technology and
digital media. Founded in 2002, located in Orlando, FL.
WHAT WE DO
We specialize in enterprise web development, media
distribution, and live streaming products such as digital
media centers, internet TV channels and mobile apps.

3. our clients
are located all around the world. We are proud to work
with a wide range of businesses, ministries, non-profit
organizations and Fortune 500 companies, including such
international brands as Blue Cross Blue Shield, Darden,
Ebay, Emerson, reuters, the NCAA and The SEC.

4. DARDEN
EMERSON
USSSA NCAA
DOWNTOWN ORLANDO
SOUTHEASTERN CONFERENCE
LONGHORN STEAKHOUSE
BAHAMA BREEZE
AUBURN universityFLORIDA HOSPITAL Infowars
ebay
Baker & taylor Creation health
Snap on tools
Olive garden
Blue cross blue shield
Eddie v’s
Melbourne airport
Flagler hospital
GLIDDENPAN AMERICAN LIFE
reuters

5. HOW DO YOU HOST A
GIVEAWAY?

6. We recently executed a social media
giveaway campaign for a client and will
share practical application examples
for each step.

7. step
one

8. OBJECTIVE & Goal
IDENTIFY YOUR objective for the giveaway
and create a MEASURABLE goal THAT
Describes what you want to achieve.

9. EXAMPLE
Our objective: Drive traffic and
awareness to A new website.
our goal: to also increase the social
media following OF OUR CLIENT.

10. step
two

11. SCOPE
THERE ARE SEVERAL QUESTIONS YOU MUST
ANSWER IN ORDER TO DEFINE THE SCOPE OF
YOUR GIVEAWAY CAMPAIGN.
.

12. HOW MANY PRIZES ARE THERE?
§ THE NUMBER OF PRIZES MAY INFLUENCE THE LENGTH OF
YOUR GIVEAWAY
§ SELECT PRIZES THAT ARE APPROPRIATE FOR YOUR TARGET
AUDIENCE AND WILL GRAB THEIR ATTENTION
§ GREAT SPONSORSHIP OPPORTUNITY
.

13. HOW LONG WILL THE GIVEAWAY LAST?
THE LENGTH OF THE GIVEAWAY AFFECTS:
§ THE NUMBER OF WINNERS/ENTRIES YOU MAY HAVE
§ THE OVERALL REACH OF THE CAMPAIGN
§ THE EXCITEMENT LEVEL + MARKETING OF THE CAMPAIGN
.

14. WINNER SELECTION
§ HOW MANY WINNERS?
§ HOW WILL THEY BE SELECTED
& HOW OFTEN?
§ WHAT ENTRY METHODS ARE ALLOWED?
.

15. EXAMPLE
.
OUR SCOPE:
§ Length = 15 days
§ Different giveaway everyday
§ 8 sponsors & 150 prizes
§ We select & notify the winners

16. step
three

17. Entry options
Create simple entry methods. Users are
more likely to enter if you make it easy
for them.

18. Example
OUR ACCEPTABLE ENTRY METHODS:
§ Visit sponsor’s page on facebook
§ Follow sponsor on twitter
§ Tweet a message
§ name & email address
§ Visit client on facebook
§ Follow client on twitter

19. step
four

20. Online tools
Consider the use of an online giveaway system to help
manage and execute the giveaway
§ Offer pop
§ Promo simple
§ Strutta
§ Rafflecopter
§ Woobox
§ votigo

21. Step
FIVE

22. Terms & Conditions
It is imperative to include the appropriate terms & conditions
for your giveaway. make sure to:
§ Determine how, when, and who chooses the winner(s) - this determines
whether your promotion is a contest or a sweepstakes. Be sure to use
those terms appropriately.
§ Include How to claim the prize & Prize forfeiture rules
§ Be clear about which entry methods are available and how often users
can enter
§ State “no purchase necessary” & “void where prohibited by law”
§ Include prize descriptions, odds of winning, liability release and where
winners’ names will be posted.

23. Step
six

24. Marketing your giveaway
§ Digital & video advertising
§ Email marketing
§ Press release
§ Social media
§ Don’t forget to create a hashtag!
§ If you have sponsors, ask them to promote the
giveaway as well

25. Step
seven

26. Monitor & track your giveaway
§ make sure you document your stats before, during
and after your promotion
§ Create a case study to analyze your results and
measure the success of the campaign
§ Share your results with your clients & sponsors

27. Example
our Results:
§ 40,000 total entries & 150 winners
§ More than 5 million impressions
to the new website within 15 days
§ 15% INCREASE of facebook likes
§ 51% increase of twitter followers
§ 180 % increase of Instagram followers
ü Achieved our goal + objective

28. We hope this slideshare helps you
successfully execute your next social
media giveaway campaign. Please
contact us if you’re interested in learning
more about right brain media!

29. Contact us
rightbrainmedia.com
@rightbrainmedia
rightbrainmediaorlando
Rightbrainmediatv
Right brain media