Cloud Expo Silicon Valley: Prepare for the Surge… Before It’s Too Late

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This document discusses the importance of preparing applications to handle traffic surges and scaling for cloud deployments. It provides examples of outages experienced by companies like Netflix and Best Buy due to applications not being able to scale up during periods of high demand. The document then outlines strategies companies can use to avoid such outages, including using a cloud management platform to quickly provision resources, implement auto-scaling, and build resilient applications. It highlights how RightScale was able to help American Girl deploy a new application to AWS within 14 days using these approaches.

Technologie Business

Prepare for the Surge…
Before It’s Too Late!
Rishi Vaish, VP of Product, RightScale

Cloud Management Platform

2
#

You Know The Story…

Cloud Management Platform

#

Super-Bowled: Coke Chase Site Outage
• Problem: Micro site to complement
ad-campaign goes down
• Length: 4 hours
• Impact: Lost engagement opportunity
for a large ad-campaign
• Cause: Site not prepared to handle
traffic

#

Bad Santa: Netflix Christmas Eve Outage
• Problem: AWS outage takes down
Netflix
• Length: 23 hours 41 minutes
• Impact: 27 million Netflix users
• Cause: Infrastructure issues at AWS

#

Very Black Black Friday for Best Buy
• Problem: Checkout delays when
sales tax calculator can’t scale
• Length: 1 hour
• Impact: Best Buy Loyalty
members can’t check out during
special promo. Best Buy pays for
expedited shipping.
• Cause: Application doesn’t scale

#

Click Frenzy Meets #ClickFail
• Problem: Heavily promoted
Australian alternative to Cyber
Monday fails almost immediately
• Length: 3 hours
• Impact: #ClickFail hashtag gets
28,000 mentions in two days
• Cause: Site not prepared to handle
traffic

7
#

Here’s Why It Happens

Cloud Management Platform

8
#

Cloud Helps You Avoid Success Disasters

Cloud Management Platform

9
#

Success at American Girl
Situation:
• New virtual world for doll owners
• Challenges in data center
• Holiday catalog drop promoting virtual
world was imminent

RightScale Solution:
• Up and running with RightScale using
AWS in 14 Days
• Scaled to meet performance
• Stable system
• Reduced costs

Cloud Management Platform

10
#

We Have Many More Such Stories

Web Campaigns

Mobile Apps

Games

Cloud Management Platform

11
#

We Have A Lot Of Experience Doing This

7
10
5M+
10K+

years

clouds

servers

Scale to

servers

Cloud Management Platform

12
#

Behind The Scenes: Elasticity And Scaling
Production Stack

Development
LOAD BALANCERS

LOAD BALANCERS
APP SERVERS

MASTER DB

Scale
Up
and
Down

APP SERVERS

SLAVE DB

Launch an
environment
in minutes

SNAPSHOTS

CLOUD
STORAGE

MASTER DB

SLAVE DB
Testing
LOAD BALANCERS

SNAPSHOTS
APP SERVERS

CLOUD
STORAG
E

MASTER DB

SLAVE DB

Test at
massive
scale

SNAPSHOTS

CLOUD
STORAGE

Cloud Management Platform

13
#

Behind The Scenes: Resilience
DNS
US-EAST

US-WEST

LOAD BALANCERS

LOAD BALANCERS

APP SERVERS

APP SERVERS

MASTER DB

SLAVE DB

SLAVE DB
REPLICATE

REPLICATE

ELB
SNAPSHOTS

SNAPSHOTS

S3

Cloud Management Platform

14
#

Behind The Scenes: Resilience – Multi-Cloud
DNS
Dallas

US-EAST

LOAD BALANCERS

LOAD BALANCERS

APP SERVERS

APP SERVERS

MASTER DB

SLAVE DB

SLAVE DB
REPLICATE

REPLICATE

CBS
SNAPSHOTS

SNAPSHOTS

CLOUD
FILES

Cloud Management Platform

15
#

Your Checklist
Experienced Partner

Re-use
Reference Architectures

Monitoring

Resilient
Applications

Quick
Provisioning

Auto-Scaling

Cost Forecasting &
Tracking

Platform

Clouds
Cloud Management Platform

16
#

Get Back On Track!

Cloud Management Platform

Thank you!
For more information please contact sales@rightscale.com

Cloud Management Platform

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1. Prepare for the Surge… Before It’s Too Late! Rishi Vaish, VP of Product, RightScale Cloud Management Platform

2. 2 # You Know The Story… Cloud Management Platform

3. # Super-Bowled: Coke Chase Site Outage • Problem: Micro site to complement ad-campaign goes down • Length: 4 hours • Impact: Lost engagement opportunity for a large ad-campaign • Cause: Site not prepared to handle traffic

4. # Bad Santa: Netflix Christmas Eve Outage • Problem: AWS outage takes down Netflix • Length: 23 hours 41 minutes • Impact: 27 million Netflix users • Cause: Infrastructure issues at AWS

5. # Very Black Black Friday for Best Buy • Problem: Checkout delays when sales tax calculator can’t scale • Length: 1 hour • Impact: Best Buy Loyalty members can’t check out during special promo. Best Buy pays for expedited shipping. • Cause: Application doesn’t scale

6. # Click Frenzy Meets #ClickFail • Problem: Heavily promoted Australian alternative to Cyber Monday fails almost immediately • Length: 3 hours • Impact: #ClickFail hashtag gets 28,000 mentions in two days • Cause: Site not prepared to handle traffic

7. 7 # Here’s Why It Happens Cloud Management Platform

8. 8 # Cloud Helps You Avoid Success Disasters Cloud Management Platform

9. 9 # Success at American Girl Situation: • New virtual world for doll owners • Challenges in data center • Holiday catalog drop promoting virtual world was imminent RightScale Solution: • Up and running with RightScale using AWS in 14 Days • Scaled to meet performance • Stable system • Reduced costs Cloud Management Platform

10. 10 # We Have Many More Such Stories Web Campaigns Mobile Apps Games Cloud Management Platform

11. 11 # We Have A Lot Of Experience Doing This 7 10 5M+ 10K+ years clouds servers Scale to servers Cloud Management Platform

12. 12 # Behind The Scenes: Elasticity And Scaling Production Stack Development LOAD BALANCERS LOAD BALANCERS APP SERVERS MASTER DB Scale Up and Down APP SERVERS SLAVE DB Launch an environment in minutes SNAPSHOTS CLOUD STORAGE MASTER DB SLAVE DB Testing LOAD BALANCERS SNAPSHOTS APP SERVERS CLOUD STORAG E MASTER DB SLAVE DB Test at massive scale SNAPSHOTS CLOUD STORAGE Cloud Management Platform

13. 13 # Behind The Scenes: Resilience DNS US-EAST US-WEST LOAD BALANCERS LOAD BALANCERS APP SERVERS APP SERVERS MASTER DB SLAVE DB SLAVE DB REPLICATE REPLICATE ELB SNAPSHOTS SNAPSHOTS S3 Cloud Management Platform

14. 14 # Behind The Scenes: Resilience – Multi-Cloud DNS Dallas US-EAST LOAD BALANCERS LOAD BALANCERS APP SERVERS APP SERVERS MASTER DB SLAVE DB SLAVE DB REPLICATE REPLICATE CBS SNAPSHOTS SNAPSHOTS CLOUD FILES Cloud Management Platform

15. 15 # Your Checklist Experienced Partner Re-use Reference Architectures Monitoring Resilient Applications Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Platform Clouds Cloud Management Platform

16. 16 # Get Back On Track! Cloud Management Platform

17. Thank you! For more information please contact sales@rightscale.com Cloud Management Platform

Cloud Expo Silicon Valley: Prepare for the Surge… Before It’s Too Late

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Cloud Expo Silicon Valley: Prepare for the Surge… Before It’s Too Late