Speakers:
Ephraim Baron - Subject Matter Expert, Equinix
Jeff Dickey - Chief Cloud Architect, Redapt
Learn how Redapt and Equinix are working together to provide Cloud 2.0 infrastructure. Learn why, when, and how to securely scale cloud applications from your data center to a public cloud provider, such as AWS or Google. Learn how to overcome the challenges of capital preservation, compliance, security, performance, agility, and time to market of a production private cloud. Industry thought leaders Ephraim Baron of Equinix and Jeff Dickey of Redapt will take you through lessons learned and best practices for building your private cloud infrastructure and scaling it out to exceed the toughest application demands.
1. april25-26 sanfrancisco
cloud success starts here
Connecting the Clouds:
Redapt and Equinix
Jeff Dickey, SVP of Cloud Solutions, Redapt
Ephraim Baron, Director of Enterprise Cloud Solutions, Equinix
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The Old Way of Delivering IT
Serving the World from One Central Location
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1. Headquarters Experience – Users located in close proximity to where
applications are hosted experience good application performance
2. Branch Office Experience – Still positive end-user experience, but
certain applications may be impacted
3. Remote Office Experience – Negative end-user experience because
of distance from application delivery
4. Kill-Me-Now Experience – Users find it very difficult to do their jobs
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Users Want Quality of Experience (QoE)
This Requires
Flexible Infrastructure
• Fast and Efficient
• Cloud-based models
• Scale as needed based on
usage
• Reduce costs associated with
on-premise deployment
Network Optimization
• Guarantee performance for
critical applications
• Reduce network TCO
• Increase availability and
reliability
Big Data and Analytics
• Bring data to the network
• Improve performance -
enhanced access and
distribution
• Increase availability and
security
• Data-driven business
decisions
Anytime, Anywhere, on Any Device
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Enter The Cloud
“Cloud computing is a model for enabling
ubiquitous, convenient, on-demand network access to a
shared pool of configurable computing resources that can
be rapidly provisioned and released with minimal
management effort or service provider interaction.”
Essential Characteristics:
• On-demand self-service
• Broad network access
• Resource pooling
• Rapid elasticity
• Measured service
http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
NIST Definition of Cloud Computing
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The Promise of the Public Cloud
• Rapid deployment – just swipe your credit card
• No up-front CapEx – Pay-as-you-go consumption
• Active communities of developers
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The Perils of the Public Cloud
• Difficult to control “Shadow IT”
• Technology black box
• If you use a lot of it, it’s expensive
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Securely scale and manage
applications, from your data center to the
cloud
Address the challenges of Capital
Preservation, Compliance, Security, Perform
ance, Agility, and Time to Market of a
production private cloud
Deploy rapidly around the world
What if you could…
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Who is Redapt?
• Agnostic data center focused reseller and solution provider
• Founded in 1996
• Headquartered in Redmond WA with offices and facilities in Austin
TX, Ashburn VA, Los Angeles, CA, Santa Clara CA, Amsterdam and Hong
Kong
• National/Global sales footprint
• Dell’s largest partner
• Cloud, Big Data, Hyper scale and Data center projects
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Redapt and the Cloud
Datacenter and Managed Cloud Expertise
Redapt’s reference architecture is purpose built for flexibility and designed to
scale in a modular fashion to meet the demands of your business
Hybrid capability
Allows customers to take advantage of public cloud economics while maintaining
all of the performance and security benefits of a private cloud
Cloud Rack
Packages hardware (servers, networking, storage), software (Citrix cloud
orchestration, hypervisor), and Rightscale cloud management for a total cloud
solution. Leverages Equinix for hosting and co-location services
Single pane of glass cloud management
Manage public clouds (AWS, RAX) and Redapt private/hybrid clouds
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Platform Equinix: Global Reach and Interconnection
The world’s largest provider of carrier-neutral data center services
The Challenge
More, More, More
• Users
• Apps
• Devices
• Places
Equinix Advantage
Asia
• 6 metros
• 250+ available
networks
Americas
• 15 metros
• 450+ available
networks
EMEA
• 10 Metros
• 375+ available
networks
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Improve Performance While Lowering Costs
• Own the Base, Rent the Spike
Run your steady-state loads on
owned equipment and burst into
the cloud
• Direct Connect
Dedicated network connection
between your network and a cloud
provider
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Redapt cloud racks
Simple, fast, smart clouds
A fully packaged private IAAS cloud
solution based on commodity x86
hardware hosted at your co-lo of
choice:
• Customizable to meet your workload
needs
• Highly secure and scalable
• Remote monitoring and management
capabilities built in
• Proven ROI over Public Cloud offerings
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Benefits of Private/Hybrid Cloud
Agility: Choose your cloud infrastructure based on
Application requirements
Flexibility: Manage application deployments across public
and private clouds; scale on demand
Control: Securely manage your public, hybrid, and private
cloud deployments from a single Pane of Glass
Proven: Proven Reference Architectures from industry
leaders
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Private
WAN
Providers
Equinix
Switching
FabricCloud
Customers
Equinix Hosted Cloud
Customers
Direct Connect Advantages
Internet Avoidance = Performance + Security
Elastic – scale at 1 to 10Gbps
easily, or multi-10Gbps links
Inexpensive – large bandwidth at
drastically lower rates
Secure – Private-high bandwidth
dedicated network, with no
encryption overhead
Reliable – Direct connectivity
provides a more consistent
experience than Internet-based
connections. 99.95% SLA when
using redundant Direct Connect
connections
Private – You control data flow
over the Direct Connect by
advertising specific
routes, guaranteeing full control of
data flow
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Solution Example
• Enterprise client deploys private cloud inside Equinix IBX and buys cross connects to:
− Cloud providers, WAN carrier (e.g. Verizon)
Value Proposition
• Enterprise client:
− Cost savings in lower IP transit & WAN transport
− Secure, high bandwidth, low latency connectivity to cloud services
− Maintain control, manage costs, provide application migration platform via private cloud with
RightScale management
Equinix
IBX
Cross
Connects
Enterprise Hybrid Cloud via Cross Connect
Private Cloud
Customer’s
Branch Offices
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The Cloud Enabled Enterprise
Private Cloud
Deployments
Public Cloud
Deployments
900+ Network
Services Providers
Customer’s
Branch
Offices
Customer’s
Mobile
Devices
Cross Connect
Public IP
MPLS
Ethernet
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For more information or
to schedule a demo
Redapt www.redapt.com
Cloud@redapt.com
Equinix www.equinix.com
PartnerServices@equinix.com
Move Forward. Succeed.
IMPLICATIONS: IT departments must juggle multiple priorities with limited resourcesLegal IT departments face a number challenges in service delivery:Legal IT departments must support 24x7 global operations Ensure mission-critical availability, reliability, performance and uptime for critical IT resources globally, including seamless and secure remote access to corporate IT assetsLaw firms face new requirements to handle and provide access too massive data repositories in a secure and reliable mannerLaw firms face new pressures to reduce overall IT spending while shifting historical CAPEX expenditures to incremental OPEX expendituresEliminate CAPEX expenditure related to data center spending. Shift to OPEX through leasing commercial data center spaceReduce CAPEX expenditures on Hardware and Software for On-Premise deployments by leveraging SaaSCloud-based infrastructures and deployments are introducing a new dynamic to legal IT services and deployments (on-demand, utility compute models, with associated incremental OPEX expenditures)Yet, while facing all of these imperatives, IT departments must still find resources to innovate for advantage in a highly competitive market. As a result, IT departments need to look for strategies that will provide across-the-board increases in efficiency, flexibility and time to market, instead of deploying point solutions to solve specific challenges.
The National Institute of Standards and Technology has issued an “official” definition of cloud computing. How does this compare with your definition?
With low up-front costs, public clouds can be very appealing – especially to developers
Cloud does have drawbacks. In particular, it can be very expensive if you find yourself using a lot of it.
As illustrated in the previous slide, base costs will be significantly less using private capacity.
Redapt is a data center architecture and solutions provider… Supported RightScale CloudsRedapt can offer:Hardware procurement and integration for private/hybrid cloud infrastructures, and/orManaged private/hybrid cloud services
Jewel #3: Customer ecosystemsFertile environment for a diverse and interconnected customer baseFocused on 5 industry verticals:Networks: 26% of revenues, the foundation, peer, sell bandwidthContent & Digital Media: 21%, cost, user experienceFinancial Services: 20%, Global information and liquidity hubsCloud Computing: 24%, public, private, hybrid deploymentsEnterprises: 9%, mission critical, latency dependent appsWe possess the know how and critical mass of customers within key verticals to foster the development of interconnected ecosystems
Key message: It’s not about one data center. It’s about connected data centers around the globe.We are everywhere you need to be and moving into markets you will need.We have 90+ Data centers worldwide covering 31 strategic global metro markets.By working with one global partner, you simplify vendor management, billing, scoping, etc. We listen to our customers / and use third party data, e.g TeleGeography to pin point new sites where *you* need to be. Supporting message – Global platform for simplicityVendor management, billing, scoping, etc. are simplified when working with one global partnerSupporting message – The right networks in the right places for performanceEquinix has the bandwidth choice and is strategically located to optimize performance Supporting message – Expansion when you need itReduce the geographic diversity demanded of your IT team by leveraging Equinix as a supporting resourceEquinix’s consistent global infrastructure simplifies your growth pathEquinix has teams around the globe to provide on-site support to address issues and solve implementation challenges
If the costs of public cloud are getting too burdensome, these are two things you can do to reign them in.
This compares Data Transfer Out costs from AWS using Direct Connect (http://aws.amazon.com/directconnect) versus connecting over the Internet. Note: Internet Connect costs do not include network circuit charges, which will add significantly to the total cost.