RightScale User Conference NYC 2011 - Uri Budnik, Director ISV Partner Program - RightScale Cloud is the most nebulous and abused term in information technology today. It describes multiple, disparate service models and has been retroactively applied to countless legacy technologies in attempts to keep them current. In this session, we'll discuss the cloud technology landscape and where RightScale fits in to drive agility, cost, and time savings above cloud infrastructure. RightScale has been investing heavily for the past four years to make cloud infrastructure easy to leverage. This session will clarify elements that are straightforward, what continues to be difficult, and the impact on your schedule and budget.

1. Why Cloud Management Makes Sense Uri Budnik - Director, ISV Partner Program, RightScale June 8th, 2011

3. A bit for history first

5. The edge of the Cloud serves as a point of demarcation

6. The concept of utility based computing goes back to the *60sJames Urquant** calls it an application centric operations model *John McArthy **Wisdom of Clouds Blog and Cisco

7. What do we mean by Cloud? RightScale

8. Cloud Computing Market Landscape Applications Applications Deployed in the Cloud SaaS - Applications Middleware PaaS -Application Development & Deployment Platforms IaaS - Cloud Management Platforms Infrastructure Public Clouds Public Cloud Consoles Server Configuration Management Private Cloud Technology Public Cloud Private Cloud Inhouse Datacenter Management Platforms Public Cloud Technology

10. Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.

11. 250 million monthly active users!!

12. 5 new players join Zynga every second

13. 10% of the world’s internet population plays Zynga games every month

16. Using cloud != designing for cloud

17. Accidental tourist in cloud

18. Sign up, launch servers, sit back

19. Good cloud design

20. Secure

21. Reliable

22. No lock-in

23. Started with an internal data center, moved to AWS, went ‘hybrid cloud’ — zCloud

26. We want to use clouds, not build them — Adrian Cockcroft, Netflix Infrastructure Team Source: Qcon San Francisco 2010 Presentation

27. Why re-invent the wheel? Source: Qcon San Francisco 2010 Presentation

29. These are basic building blocks, not a management system

31. Track usage and costs across applications and business units

32. All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc

35. Once upon a time there was the expectation that a clear linux top choice would emerge

36. Clouds will proliferate and companies will innovate and differentiate to compete

37. Keep your options open, like she does Source: FailBlog.org

38. Multi-cloud Reality: Cloud.com-based clouds Source: Cloud.com, May 2011

39. Public IaaS Vendors

40. Complete Systems Management

41. Multi-cloud Best Practices: ServerTemplates VS. Integrated approach that puts together all the parts needed to architect single & multi-server deployments

43. Cloud libraries

45. SSH keys

47. MySQL/Oracle/…

48. Tomcat/Jboss/…S/W Packages OS Virtual machine

49. Human Capital Initial Deployment Ongoing Maintenance Cloud APIs or Consoles Efficiency Gains 67-85% RightScale Efficiency Gains ~ 50% www.rightscale.com/whitepapers Time Cloud Management Makes $ense

50. Questions? Uri Budnik - Director ISV Partner Program, RightScale June 8th, 2011

51. We hope to see you at our next RightScale User Conference! See all presentations and videos at RightScale.com/Conference.