RightScale Webinar: February 8, 2011 – In this Webinar, we demonstrate how RightScale can manage your game/app through the stages of concept, production, growth, maturity and niche.

1. Launch and Scale Social Apps in the Cloud with Amazon Web Services, RightScale and MembaseFebruary 8, 2011

3. Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services

4. James Phillips: Co-Founder and Sr. VP of Products, Membase

6. Congratulations CouchBase!

8. Social Gaming and Apps in the Cloud

9. AWS, RightScale and Membase overview

10. Demo – Social Game/App Lifecycle

11. Q&A www.rightscale.com/webinars Please use the questions window to ask questions anytime!

12. Social Games and Apps on a Roll … Phrases had 54.4 million users in November compared with 53.9 million for FarmVille

13. Extensive Experience in Social Apps www.appdata.com Feb 2011

15. RightScale provides a time-tested cloud management platform

16. Membaseprovides a NoSQL database which is in production behind some of the world’s busiest web applicationsUtilize the solution that powers the most successful social games in the world today!

17. What is Cloud Computing? An analogy: think of electricity services… You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own. Power is a utility service - available to you on-demand and you pay only for what you use.

18. What is Cloud Computing? Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand. You simply access these services over the internet, with no up-front costs and you pay only for the resources you use.

19. Industry Trends Host any solution in a scalable, reliable environment. Software as a Service Take advantage of thousands of networked servers for virtually unlimited compute power. Grid Computing Employ virtual machines for complete development and deployment flexibility. Virtualization Use web services to programmatically control infrastructure from apps and management tools. Service Oriented Architectures

22. Advantages of the AWS Cloud Offloads Heavy Lifting Gives you access to massive data centers. Maintain the flexibility your business demands. Use only the capacity you need, when you need it. Eliminates up-front capital expenditures. Significantly reduces ongoing operational expenses. Offers a pay-as-you-go utility computing model. LowersCosts ReducesTime to Market Eliminates hassles of configuring data centers. Reduces time to pilot and test projects. Enables you to focus on adding value to your business.

23. Deployment and Management

24. RightScale Real Customers, Real Deployments, Real Benefits Managed Cloud Deployments for over 4 Years Launched over 2MM servers Behind the largest production deployments on the cloud

26. Just in!! Membase Enterprise Edition 16

27. Social game architecture Easy to scale stateless application layer, data is challenging.

28. The economics of scaling Application Scales Out Just add more commodity web servers Database Scales Up Get a bigger, more complex server

29. Membase is a key-value database Amazon EC2 via RightScale Membase administrator console

30. Five minutes or less to a working cluster Downloads for Linux and Windows Start with a single node One button press joins nodes to a cluster Easy to develop against Just SET and GET – no schema required Drop it in. 10,000+ existing applications already “speak membase” (via memcached) Practically every language and application framework is supported, out of the box Easy to manage One-click failover and cluster rebalancing Graphical and programmatic interfaces Configurable alerting Membase is Simple, Fast, Elastic

31. Membase is Simple, Fast, Elastic Predictable “Never keep an application waiting” Quasi-deterministic latency and throughput Low latency Auto-migration of hot data to lowest latency storage technology (RAM, SSD, Disk) Selectable write behavior – asynchronous, synchronous (on replication, persistence) Back-channel rebalancing [FUTURE] High throughput Multi-threaded Low lock contention Asynchronous wherever possible Automatic write de-duplication

32. Membase is Simple, Fast, Elastic Scale out Spread I/O and data across commodity servers (or VMs) Consistent performance with linear cost Dynamic rebalancing of a live cluster All nodes are created equal No special case nodes Clone to grow Extensible Filtered TAP interface provides hook points for external systems (e.g. full-text search, backup, warehouse) Data bucket – engine API for specialized container types Membase NodeCode[FUTURE]

33. Elastic compute and data layersData layer now scales with linear cost and constant performance Application Scales Out Just add more commodity web servers Database Scales Out Just add more commodity data servers Scaling out flattens the cost and performance curves at the data layer.

34. Full Lifecycle IT Resource Management Years? Months? Days? Hours? IT Resource Needs Maturity & Decline Production & Growth Concept & Development Niche / EOL time

35. Full Lifecycle IT Resource Management IT Resource Needs Maturity & Decline Production & Growth Concept & Development Niche / EOL time

36. Get to Market Fast with a Pre-built System Accelerate time-to-market w/ pre-configured proven deployment architectures Reduce Costs with development and test using multiple virtual configurations Ensure production success and scalability using ready-to-scale architectures

37. DEMO – Concept and Development Leverage a pre-built system, including Membase, with RightScale Macros

38. Full Lifecycle IT Resource Management IT Resource Needs Maturity & Decline Production & Growth Concept & Development Niche / EOL time

39. Ready to Scale! Fast and successful launch with RightScale Services’ Premium On-boarding, leveraging best practices and Facebook expertise System-level Automation to rapidly adjust to your business needs Multi-arrays to rapidly adjust to your business needs

40. DEMO – Production and Growth Phase Re-architect your system with Arrays (multi-zone and/or region) Configuring auto-scaling—up and down

41. Full Lifecycle IT Resource Management IT Resource Needs Maturity & Decline Production & Growth Concept & Development Niche / EOL time

42. Maturity PhaseSave time, increase predictability and reliability Systems scale up/down and re-configure automatically enabling unprecedented data center automation Consumption tracking and reporting enables per-game cost accounting User classes and roles preserve transparency and control 7

43. DEMO – Maturity Phase Deployment-level consumption tracking and estimates User access and control

44. Full Lifecycle IT Resource Management IT Resource Needs Maturity & Decline Production & Growth Concept & Development Niche / EOL time

45. Niche Phase: Share and Preserve Learnings Game 1 Virtual DC Game 2 Virtual DC And, migrate “in-house” with hybrid cloud solutions

46. DEMO – Niche Phase Clone Deployment and Publish Configuration Advanced topics – Publisher & Studios Isolated environments Leverage and share best practices Improved development efficiencies Leverage economies of scale to lower costs Accelerate go-to-market

47. Your Turnkey Solution 37

48. Sign up for AWS: http://aws.amazon.com/ Get a RightScale Free account: RightScale.com/socialgaming Contact Info: AMAZON: aws.amazon.com/contact-us/aws-sales/ RIGHTSCALE:sales@rightscale.com; (866) 720-0208 MEMBASE: info@membase.com More Info: www.rightscale.com/gaming Webinar archive: RightScale.com/webinars RightScale user conference: www.rightscale.com/meetup Membasewhite paper: www.membase.com/why_elastic/cloud.html Q&A - Getting Started

49. Thank You!