An idea, half stolen half thought. A look on new five (six) forces, that define your strategy, or what ever you call it. Contemplating on different stages and forces of growth. Employee Experience Customer Experience Radical Openness Threat of old habits Threat of knowing what your competition does Knowing what you believe and sharing it. Inspiration and source:The ”golden circle” from Simon Sinek.

1. I call it the curve.
Who, me?
Riina Jokinen, Entrepreneur @ Suhdetoimisto Kram Oy
A Finnish Customer Relationship (Management) Agency
@riinuskainen
Inspiration and source:
The ”golden circle” from Simon Sinek.

2. The growth curve.
Inspiration and source:
The ”golden circle” from Simon Sinek.

3. What’s a growth curve?
It’s an idea.
Half stolen, half thought.
It may be a book one day, or not.
You can call it strategy, or not.
It challenges Porter’s five forces as a
tool.
Because, I believe.
I believe in different forces:
- Employee Experience
- Customer Experience
- Radical Openness
- Threat of old habits
- Threat of knowing what your
competition does
For some businesses it may seem too
late or absurd to hop on the curve.
But it is not complicated,
it is just painful.
Let’s see what you think.
Inspiration and source:
The ”golden circle” from Simon Sinek.

4. Let’s start with the idea of why.
According to
Simon Sinek’s idea,
success comes
from believing.
People follow your
cause, not you.
They come to you
because they
believe what you
believe.
Therefore, you need
to define the why.
Why are we doing
this?
Not just what and
how, but why.
That’s what you
communicate.
Inspiration and source:
The ”golden circle” from Simon Sinek.

5. Start with - or rediscover why.
WHY?
With startups, it’s a lot
easier. You start with a
why.
Some people change the
why as they go. But in
my opinion, those who
know why from the very
beginning, succeed.
Changing the why may
have more to do with
your competition than
you.
Established businesses
should also find why. By
gettin back to their
roots and rediscovering
it.
It could change their old
habits.
Inspiration and source:
The ”golden circle” from Simon Sinek.

6. Communicate why.
WHY?
In order to build
a home for your
cause, you need to
attract other people
who believe what
you believe.
Make that
the key employee
experience driver.
I’m not saying value,
I’m saying driver.
Do not try to
differentiate,
just be honest.
Inspiration and source:
The ”golden circle” from Simon Sinek.

7. Recruite with the why.
WHY?
Hire people to do
a job, and they’ll
work for your
money.
Hire people to
work for what
you believe, and
they will do it
with blood, sweat
and tears.
WHO?
Simon is right.
Find out
who they are.
Inspiration and source:
The ”golden circle” from Simon Sinek.

8. Give the why and some tools.
WHY?
They will show
you ways to
attract
customers, who
believe what you
believe.
They will bring in
the early adaptors
of your idea.
WHO?
You just give
them the
marketing and
development
tools they need.
EARLY ADAPTORS
CONTENT
CHANNELS
METRICS
Inspiration and source:
The ”golden circle” from Simon Sinek.

9. Endorse failing and learning.
WHY?
WHO?
EARLY ADAPTORS
CONTENT
CHANNELS
METRICS
LEARNING
They will build, fail and learn.
Values? Culture? Process?
They will build it.
They will create new ways to play,
you did not know existed.
Inspiration and source:
The ”golden circle” from Simon Sinek.

10. This is where we are, by the way.
WHY?
WHO?
EARLY ADAPTORS
LEARNING
are currently at this point.
We @
Failing fast, learning lots.
Inspiration and source:
The ”golden circle” from Simon Sinek.

11. The valley of the shadow of death.
WHY?
WHO?
EARLY ADAPTORS
LEARNING
This is it. Here you ”tie the knot” wit your customers and find out if they are
ready to take you to the next level.
And again, don’t try to differentiate. Just be honest. True to the why.
If the why holds and there’s undisputed value, you can do it.
Inspiration and source:
The ”golden circle” from Simon Sinek.

12. Yes.
WHY?
WHO?
EARLY ADAPTORS
LEARNING
I know! We @
are also in the valley, not afraid of the shadow of death.
Inspiration and source:
The ”golden circle” from Simon Sinek.

13. Sell the why.
WHY?
In order to build
the best possible
customer
experience and
loyalty, sync sales
and services.
WHO?
EARLY ADAPTORS
Make them one.
LEARNING
Make sure your
people appreciate
selling and most
importantly
sell the why.
SALES
SERVICE
They will know
how to do it.
Inspiration and source:
The ”golden circle” from Simon Sinek.

14. Make it an experience.
People do business
with people they
know, like and trust.
WHY?
Know your
customers.
Encourage
likable
behaviour.
WHO?
Build trust.
That’s your
marketing and
communications
strategy.
EARLY ADAPTORS
LEARNING
EXPERIENCE
CONTENT
CHANNELS
SALES
METRICS
SERVICE
Inspiration and source:
The ”golden circle” from Simon Sinek.

15. Why should they trust you?
WHY?
Your customers will
tell you how to
reassure the next
level: early majority.
You just have to
listen.
WHO?
EARLY ADAPTORS
They will even do it
for you, if you let
them.
EARLY MAJORITY
Encourage them.
LEARNING
EXPERIENCE
CONTENT
CHANNELS
SALES
METRICS
SERVICE
Inspiration and source:
The ”golden circle” from Simon Sinek.

16. Share what you know.
At this point you have mountains of knowledge
and wisdom. Share it. Yes! Your competitors will
see it, so what!
Make your people share it. Give it to your
customers. Reward them.
WHY?
Pay forward the earnings to the ones who have
made things happen.
WHO?
SHARE AND REWARD
EARLY ADAPTORS
EARLY MAJORITY
CONTENT
LEARNING
EXPERIENCE
CONTENT
CHANNELS
METRICS
CHANNELS
SALES
METRICS
SERVICE
Inspiration and source:
The ”golden circle” from Simon Sinek.

17. That’s it. The growth curve.
Our goal is to do business and share
success with people who believe
what we believe.
What’s your goal?
What do you believe?
WHY?
Full throttle!
Hire people to do a
job, and they’ll work
for your money.
Hire people to work
for what you
believe, they will do it
with blood, sweat and
tears.
WHO?
SHARE AND REWARD
EARLY ADAPTORS
EARLY MAJORITY
CONTENT
LEARNING
EXPERIENCE
CONTENT
CHANNELS
METRICS
Know your
customers.
Values? Culture? Process?
The people will build it.
CHANNELS
SALES
SERVICE
METRICS
Encourage
likable
behaviour.
Build trust.
Inspiration and source:
The ”golden circle” from Simon Sinek.

18. Thinking big is my crime.
Busted! But the devil is in the details. Let’s talk, and I’ll share my thoughts on them.
Riina Jokinen, Entrepreneur @ Suhdetoimisto Kram Oy
A Finnish Customer Relationship (Management) Agency
Twitter @riinuskainen @kramagency
http://www.linkedin.com/in/riinajokinen
+358504698780
Inspiration and source:
The ”golden circle” from Simon Sinek.