Using Social Media to Advocate for Agriculture
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This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
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Using Social Media to Advocate for Agriculture
- 1. Using Social Media To Advocate for Agriculture 4-H Workshop: Oneida County, New York April 6, 2013 By Cari B. Rincker, Esq.
- 2. Telling Our Story on Social Media • Consumers want to hear the story of agriculture and feel more connected to the farm • Urban (and rural) consumers are disconnected from production agriculture • Social media can be a great way to educate consumers about the U.S. food production system
- 3. Social Media Platforms • Facebook • Twitter • Blogs • Tumblr • Linkedin • YouTube • Pinterist • Instagram • Four Square • Google + • Quora Image from colipera.com
- 4. Social Media Platforms • Each has its own “personality” and should be used differently – Not all social media platforms are created equal – Find what works for you – Pay attention to the culture of the social media platform • Can use some third party applications to cross-populate posts
- 5. Facebook
- 6. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 7. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 8. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 9. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 10. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 11. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 12. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 13. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 14. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 15. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 16. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 17. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 18. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 19. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 20. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 21. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 22. How Can You Use Facebook To Tell the “Story” of Agriculture? Start a conversation
- 23. How Can You Use Facebook To Tell the “Story” of Agriculture? Post Pictures from an Agriculture Conference
- 24. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 25. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 26. How Can You Use Facebook To Tell the “Story” of Agriculture?
- 27. Blogs • Blogs are a great way to “tell your story” about agriculture, educate your readers, or discuss issues affecting agriculture that interest you • Readers can “subscribe” to your blog via RSS Feeder
- 28. Blogs • Most blog platforms are free – Blogger – Wordpress – TypePad • Blogs have great Search Engine Optimization (“SEO”)
- 29. How Often Do I Blog? There’s no “rule” here. “Dead blogs” lose readers so it is recommended to blog enough to keep your blog “alive” and current. – Rule of Thumb: A few times a month – 1-3 times a week would be recommended if you want to build readership
- 30. What Do I Put On My Blog? • Whatever you want! – Pictures of your farm or your family working on your farm – Pictures of your favorite calves that you are selling – Videos from YouTube – Discuss fashion for the livestock producer – Current events affecting farms • Links to interesting news articles
- 33. Farmlifelove.com
- 34. Agtually.com
- 35. 2thebacon.com
- 47. Eatprayfarm.com
- 50. Twitter • Facebook is about “who you know” while Twitter is about “who you want to know” • Twitter is great conversation tool • #hashtags make terms searchable – Used to have a conversation #agchat #foodchat #horsechat #ranchlife #localfood
- 52. @Replies is How People Talk To You
- 53. Tweets with #agchat Hashtag
- 54. Tweets with #foodchat Hashtag
- 55. Tweets with #urbanag Hashtag
- 56. Tweets with #haytalk Hashtag
- 57. Tumblr • It’s a microblog platform • Best and quotes , short blogs and photos
- 58. cari.rincker.tumblr.com I mostly post selected Photos from Instagram
- 59. Tumblr Blog from Wellesley College
- 60. Great for showing Off farm photos
- 61. Pinterist • Pinterist is all about pictures • Great place for finding and sharing great farm photos
- 67. Instagram • Great place to post and filter pictures • Can share photos on Facebook, Tumblr, Twitter and Flickr
- 68. Instagram
- 69. Instagram
- 70. Four Square • Fun way to share your location with your friends • Can share on Facebook or Twitter • Can add photos to your farm page • Make it “cool” to check-in on your farm, county fair, or agriculture event
- 71. Four Square
- 72. Please Stay in Touch • Send Me Snail Mail: 535 Fifth Avenue, 4th Floor, New York, NY 10017 • Call Me: (212) 427-2049 (office) • Email Me: cari@rinckerlaw.com • Visit My Website: www.rinckerlaw.com • Read My Food & Ag Law Blog: www.rinckerlaw.com/blog • Tweet Me: @CariRincker @RinckerLaw • Facebook Me: www.facebook.com/rinckerlaw • Link to Me: http://www.linkedin.com/in/caririncker • Skype Me: Cari.Rincker