2. Prolog
It was inappropriate to use humour in many
circumstances
It is an advanced intellectual means of developing
new perspectives and coping with extreme
circumstances
Holocaust survivor Emil Fackenheim said, “We kept
our morale through humour”
3. Humour is Selling
Use humour if:
To reinforce and support your basic promise.
To be friendly, not funny.
Use it to attract, not to distract.
NEVER lose sight of what you're really
doing: selling.
“Does Humor Sell?”, Mordechai (Morty) Schiller
4. Humour is the Best Medicine
reduce stress
boost the immune system
enhance brain chemistry through the release of serotonin and endorphins
“The Hidden Power of Humour”, World of Psychology, Nichole Force
“Your sense of humor is one of the most powerful tools you have to make certain that your daily
mood and emotional state support good health.”
~ Paul E. McGhee, Ph.D.
5. Humour “Breaks” the Ice
It helps to grab attention
Makes others feel more comfortable
Distracts from awkwardness, anger, etc
Helps to ease the difficult things
6. Humour Lowers Level of Intensity
Enable to talk about fears and concerns
Concealed fears
Distracts from intensity
7. Humour is Beneficial
Distracts from anger
Breaks resistance to influence
Creates credibility
Increases ratings
8. “You can turn painful situations around through laughter. If you can find humour in anything, even poverty,
you can survive it.” – Bill Cosby
“Imagination was given to man to compensate him for what he is not; a sense of humour to console him for
what he is.” – Francis Bacon
“I think the next best thing to solving a problem is finding some humour in it. ” – Frank Howard Clark
What They Say
