Breaking down the myths that hold back your ability to achieve sales goals.

1. Module 1 top tip Starter Kit Breaking down the myths that hold back your ability to achieve sales goals. Understanding your customer: The Decision Making Cycle

2. Here’s a tip from the top sales professionals that will improve your results immediately.

3. We buy to solve problems. So how do we arrive at a decision to buy?

4. Central to this process is a cycle that has its roots in our nature. We call this the Decision Making Cycle.

5. At the start of the cycle we are relaxed and satisfied with things just as they are. 1. Relaxed

6. In due course, a growing irritation makes us sense that something is missing. We identify a problem. 2. Irritated

7. As awareness increases, the problem solving part of our brain kicks in. We consider possible solutions. 3. Problem solving

8. Then we assess features and benefits to see which alternative will give us the best outcome. 4. Pros and cons

9. Something clicks. One product stands out. We commit to buy, and make our purchase! 5. Locked in

10. Finally, we ask: Did we make the right choice? Are we happy? Will we tell others? 6. Evaluate

11. If the cycle is completed we’ll be a happy, satisfied customer. Problem solved.

12. If any step in the cycle is skipped, we’re likely to feel cheated or dissatisfied.

13. Use the Ripple Effect. Watch your most difficult customers turn into champions.

14. Watch your sales confidence turn into cash.

15. Joint the REST programme to become a master of sales at every level.

16. R I P P L E