Ripple Labs is the team that created the Ripple protocol and now supports its adoption by businesses. The Ripple protocol is a new infrastructure for global, real-time payments. This deck outlines Ripple Labs' company values, its view of Ripple's purpose and its 2014 strategy to grow the Ripple ecosystem.

1. VALUES, PURPOSE, STRATEGY
2014

2. VALUES

3. OUR VALUES: WE ARE OPEN
• Ripple is an open-source project.
• We are transparent with each
other and with the world.

4. OUR VALUES: WE ARE CONSTRUCTIVE
• We are builders, not disruptors.

5. OUR VALUES: WE ARE INCLUSIVE
• We build for all.
• Developers and enterprises are the
heroes building the value web.

6. PURPOSE

7. OUR PURPOSE
Information Web Value Web
Ripple enables the world to move value like information moves today.

8. THE INFORMATION REVOLUTION
Unique pieces of content
NumberofContributors&
Readers
Fast, free online publishing tools led to an explosion in
content, innovation and global information sharing

9. FASTER PAYMENTS = MORE PAYMENTS
2006 - 2012 2004 - 2013
Source fastpayments.org.uk Source Banco De Mexico
UK : BAC > FPS Mexico : SICAM > SPEI
NumberofTransactions
NumberofTransactions

10. WHO IS RIPPLE LABS?

11. WHO ARE WE?
Technology infrastructure provider that enables
businesses of any size to easily build payment
solutions and speed the movement of money globally

12. WHO DOES RIPPLE LABS SERVE?

13. Regulators
Market makers
(individuals to enterprises)
WHO DO WE SERVE?
Enterprises
(banks, merchants, governments, non-profits)
Developers
(gateways, consumer app companies)
Enterprises
(banks, merchants, governments, non-profits)
Developers
(gateways, consumer app companies)
Enterprises
(banks, merchants, governments, non-profits)
Developers
(gateways, consumer app companies)
Enterprises
(banks, merchants, governments, non-profits)
Developers
(gateways, consumer app companies)

14. THE OPPORTUNITY FOR DEVELOPERS

15. WHAT’S SO SPECIAL?
Ripple is the fastest, easiest way to build
the most imaginative payment apps.

16. THE TRADITIONAL MODEL
Rails
Banking APIs
Banking Infrastructure
UX & Marketing
FullStackBank

17. THE MODEL FORMING TODAY
Rails
Banking APIs
Banking Infrastructure
UX &
Marketing

18. THE PROBLEM: HIGH BARRIERS TO ENTRY
Problem: It’s complex for developers to create payments apps.
They have to be experts in:
• Security
• Marketing
• Banking
• Compliance
• UX
• Customer Service
• Software Development
• FX

19. THE SOLUTION: MODULAR PAYMENT STACK
Solution : Enable developers to immediately build on a distributed,
global payment system with a modular payment stack.
Each player in the stack can focus on what it does best:
Protocol & identity
rippled, APIs, an identity
system
Banking infrastructure
SaaS services for
developers (e.g. bridges)
Marketing & user
experience
Consumer apps
Gateways
Ripple Labs
App developers
Who: Expert in: Focused on:

20. RIPPLE PAYMENT STACK
Rails
Banking APIs
Banking Infrastructure
UX &
Marketing
Ripple Standard APIs
Ripple Protocol
Remittance
Apps
Merchant
Apps
Wallet
Apps
Consumer App Developers
Gateway Developers

21. THE VISION FOR RIPPLE’S APP NETWORK
Common APIs + Identity = Interoperability
Ripple’s App Network
Easily partner with other businesses, leveraging network effects.
*Company names used for illustrative purposes only.

22. 1. Build tools to make it easier for gateway developers to get started on Ripple.
2. Tightly integrate gateways into the Ripple client.
1.Build tools to make it easy for traders to build bots.
2.Improve trading experience in the Ripple client.
1. Help consumer app developers with UX, funding, compliance, gateway partnerships.
Phase II: Increase the flow of value
Phase I: Get value onto Ripple via gateways
Phase III: Enable developers to build consumer apps
THE ROADMAP

23. SUMMARY: WHAT’S SO SPECIAL FOR DEVS?
Ripple is the fastest, easiest way to build the most imaginative payment apps.
1. Immediately plug into a decentralized, global payment system
!
2. Easily partner with other businesses, leveraging network effects
As an open-source, distributed, value-agnostic payments protocol, Ripple uniquely enables devs to:

24. THE OPPORTUNITY FOR ENTERPRISES

25. WHAT’S SO SPECIAL?
Ripple enables financial institutions to accelerate the movement of
money on the real-time global settlement network

26. PROBLEM WITH CROSS-BORDER PAYMENTS
From a network perspective, having no global ACH means: multiple interfaces, limited
currencies, and expensive, slow, risky payments.
($5+)&
(t+2&days)&Mul0ple&
interfaces&
Part I: Network

27. PROBLEM WITH CROSS-BORDER PAYMENTS
Part II: Process
From a process perspective, relying on intermediaries means
delayed, risk-prone, expensive, complex payments.
Clearing
Settlement
FX
Messaging
“Alpha Bank”
(USA)
“Beta Bank”
(India)

28. THE GLOBAL PAYMENTS SOLUTION: RIPPLE
From a process perspective, Ripple distributes payments functions, resulting in:
instant, point-to-point, free, simple payments.
Clearing
Settlement
FX
Messaging
“Alpha Bank”
(USA)
“Beta Bank”
(India)FX marketplace for market
makers

29. THE GLOBAL PAYMENTS SOLUTION: RIPPLE
From a network perspective, Ripple enables decentralized, global interbank payments.
Ripple’s attributes: single interface, any currency, free, instant, reliable.
One$interface$
Any$currency$
Instant$
Free$

30. THE ROADMAP: ASSESSMENT PHASE
Cash-in,
cash-out
Clearing Messaging FX Settlement Dispute
Resolution
Ripple
Protocol
• Banks, remittance, and other financial services companies are
deeply rooted in legacy systems.
• Need to scope additional services to develop to enable enterprises
to easily plug into Ripple.

31. SUMMARY: WHAT’S SPECIAL FOR ENTERPRISES
Accelerate the movement of money on the global real-time settlement network.
1. Lower the cost of moving money with no central operator and straight through processing.
!
2. Lower the cost of converting money with no working capital costs or foreign currency exposure.
As a decentralized, value-agnostic payments protocol and currency exchange, Ripple uniquely enables
financial institutions to:

32. RIPPLE LABS: VALUES, PURPOSE, STRATEGY
1. Our company values define who we are and guide our decisions. They are: open, inclusive,
constructive, humble.
!
2. Our purpose is for Ripple to enable the world to move value like information moves today.
!
3. Ripple Labs is a technology infrastructure provider that enables businesses to build on and
integrate with Ripple.
!
4. We’re helping developers easily build payment solutions and enterprises speed the movement of
money globally.
!
5. In the near term, we’re focused on on-boarding gateways, which could be an entrepreneur, Bitcoin
exchange, or bank.