This document discusses the objectives of blogging and different types of corporate blogs. It outlines common blogging objectives like making money, building brands, knowledge management, and blogging as a passion. It then describes five types of corporate blogs, including employee blogs, group blogs, executive blogs, promotional blogs, and newsletter blogs. The document also stresses that getting traffic is essential for any blogging objective and provides suggestions on how to drive traffic through content, search engine optimization, social media, paid search ads, and other methods.