2. Marketing your practice on search engines is attractive to
a lot of coaches. The traffic can be used to grow your
subscriber list, sell products and get more clients. It can be
a great way to grow your practice.
3. But it can also be a big disappointing nightmare.
4. A lot of businesses have pumped a lot of time and money
into search engine marketing efforts (SEO) only to find
them useless.
5. One main cause of this is "putting the carriage before the
horse."In other words, you attempt to get high search
engine rankings before you have a solid, sound web site.
7. Your web site can get rejected or even banned from search
engines if it is created by a web designer who is not aware
of search engine technicalities.
8. You can waste your money when you try to register with
search engines.
9. Some charge a non-refundable fee for submitting your
web site and it does NOT guarantee you will be included. If
your site isn't well done, you get rejected lose your
money.
10. Your pages become invisible. If your site isn't coded the
right way, then a lot of your content won't get into the
search engine for people to find or they are listed on page
1,334,203 ... which virtually no one will visit.
11. On a more content-based level, if your site is not
interesting and valuable, others will be hesitant to link to
it. Good links are vital to getting good rankings.
12. If your site isn't effective at converting traffic, you won't
sell as many products or attract as many clients. You won't
get as many newsletter subscribers.
13. With all the information and hype out there it can be easy
to get wrapped up in the dream of high traffic leading to
tons of business. I've seen others make this mistake. I've
blundered myself.
14. So, how do you saddle-up your horse and oil the buggy to
get the most from your search engine marketing?
15. There is a lot of information on developing a good web
site. Be sure to focus special attention on the
"marketing"of a good web site. Here are some main points
to guide you.
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22. Search engines are great. They can take your business to
higher levels. But without solid horse and buggy
combo, you may be in for a bumpy ride.