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Ritesh choudhary
FormationBusinessDivertissement et humour
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[object Object]
 
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Triangle ,[object Object],[object Object],Snap on Tools Brand name Product Service Automotive tools
FACTS AND FIGURE ,[object Object],[object Object],[object Object],[object Object]
Snap on Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Marketer ,[object Object],[object Object],[object Object]
Non Traditional Marketer
Financer ,[object Object],[object Object]
[object Object],[object Object]
Products
[object Object],[object Object],[object Object],Innovative Marketing Strategy
[object Object],[object Object],[object Object]
[object Object],[object Object]
Customer Based Brand Equity Pyramid for Snap on Tools Resonance Judgements Feelings Performance Imagery Salience (Marketing campaigns in community for mechanics) (Self respect and social approval) (Quality&Super-iority) (Dependable Mechanic) (Product Variety&Depth) (Durability&Reliability)
Selling The Snap On Way ,[object Object]
Relationship (Convenience) Culture ( Sophisticated american culture) Physique (Packaging) Personality (Competence) Reflection (Auto technician) Self Image (I am dependable , trust worthy) Brand identity prism (Snap on tools)
Taparia Tools Pvt. Ltd.
About the Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Taparia Tools Pvt. Ltd. BRAND IDENTITY BRAND AS PRODUCT BRAND AS ORGANISATION BRAND AS PERSON BRAND AS SYMBOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Based Brand Equity Pyramid for Taparia Resonance Judgements Feelings Performance Imagery Salience
[object Object],[object Object],[object Object],[object Object],[object Object],Salience Performance
Judgement ,[object Object],[object Object],[object Object]
Imagery, Feelings Resonance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Characteristics of brand elements ,[object Object],[object Object],[object Object]
Some brand elements ,[object Object],[object Object],[object Object]
GROUP - 7 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 15. Customer Based Brand Equity Pyramid for Snap on Tools Resonance Judgements Feelings Performance Imagery Salience (Marketing campaigns in community for mechanics) (Self respect and social approval) (Quality&Super-iority) (Dependable Mechanic) (Product Variety&Depth) (Durability&Reliability)
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  • 17. Relationship (Convenience) Culture ( Sophisticated american culture) Physique (Packaging) Personality (Competence) Reflection (Auto technician) Self Image (I am dependable , trust worthy) Brand identity prism (Snap on tools)
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  • 24. Customer Based Brand Equity Pyramid for Taparia Resonance Judgements Feelings Performance Imagery Salience
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