SlideShare une entreprise Scribd logo
1  sur  12
Team Member:
Ritwik Sharma
Rajshekhar Ganti
Jithish Nambiar
 Television advertising is generally a thirty-second audio-visual clipping
telling us the features and advantages of a particular product.
 Since the time span of an advertisement is so limited, its content needs be
exciting, catchy and short, but at the same time must get the point across
immediately.
 However, in this process advertisers sometimes tend to include debatable
content - what may be passé in one country may be blasphemy in another.
 This is one of the main reasons why even
multinationals seldom keep the same advertising
content across countries, leave alone continents.
 One of the most controversial advertising
campaigns run to date was from the United Colors
of Benetton
 Politics
 Religion
 Gender and Race
 Eroticism
 Sexual Inclination
 Unethical Products
 Famous People
 Physical trait
 Abuse/Exploitation
controversial Advertisement
controversial Advertisement
controversial Advertisement
controversial Advertisement
controversial Advertisement
controversial Advertisement
controversial Advertisement
controversial Advertisement

Contenu connexe

Tendances

Deceptive Advertising
Deceptive AdvertisingDeceptive Advertising
Deceptive AdvertisingDhruvi bhatt
 
Ethics in Advertising
Ethics in AdvertisingEthics in Advertising
Ethics in AdvertisingHarry Sam
 
Comparative advertising 1
Comparative advertising 1Comparative advertising 1
Comparative advertising 1Altacit Global
 
Ethics in advertising1
Ethics in advertising1Ethics in advertising1
Ethics in advertising1amar
 
Ethical issues in advertising
Ethical issues in advertisingEthical issues in advertising
Ethical issues in advertisingSachin Raj
 
Parachute Brand evolution
Parachute Brand evolutionParachute Brand evolution
Parachute Brand evolutionadhav
 
Financial Advertising Ppt
Financial Advertising PptFinancial Advertising Ppt
Financial Advertising Pptswatifariya
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisementsshikha kaushik
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisementsAmit Gehi
 
History of advertising (world and indian)
History of advertising (world and indian)History of advertising (world and indian)
History of advertising (world and indian)James Lester Marak
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertisingNancy Bansal
 
Advertising to Children
Advertising to ChildrenAdvertising to Children
Advertising to ChildrenAnirudh Kotlo
 

Tendances (20)

Deceptive Advertising
Deceptive AdvertisingDeceptive Advertising
Deceptive Advertising
 
Ethics in Advertising
Ethics in AdvertisingEthics in Advertising
Ethics in Advertising
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
 
Types of advertisement
Types of advertisement Types of advertisement
Types of advertisement
 
Comparative advertising 1
Comparative advertising 1Comparative advertising 1
Comparative advertising 1
 
Ethics in advertising1
Ethics in advertising1Ethics in advertising1
Ethics in advertising1
 
Ethical issues in advertising
Ethical issues in advertisingEthical issues in advertising
Ethical issues in advertising
 
Parachute Brand evolution
Parachute Brand evolutionParachute Brand evolution
Parachute Brand evolution
 
Magazine ad specs
Magazine ad specsMagazine ad specs
Magazine ad specs
 
Financial Advertising Ppt
Financial Advertising PptFinancial Advertising Ppt
Financial Advertising Ppt
 
Ethic in advertisement
Ethic in advertisementEthic in advertisement
Ethic in advertisement
 
Regulations in Advertising
Regulations in AdvertisingRegulations in Advertising
Regulations in Advertising
 
Advertising copy
Advertising   copyAdvertising   copy
Advertising copy
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisements
 
Unethical advertisements
Unethical advertisementsUnethical advertisements
Unethical advertisements
 
History of advertising (world and indian)
History of advertising (world and indian)History of advertising (world and indian)
History of advertising (world and indian)
 
Online advertising
Online advertisingOnline advertising
Online advertising
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
 
Advertising to Children
Advertising to ChildrenAdvertising to Children
Advertising to Children
 
Advertisement in india
Advertisement in indiaAdvertisement in india
Advertisement in india
 

En vedette

Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 magazinespuntnl
 
Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 magazinespuntnl
 
Controversial Advertisements
Controversial AdvertisementsControversial Advertisements
Controversial AdvertisementsGirish Jaggi
 
Controversial print advertising
Controversial print advertisingControversial print advertising
Controversial print advertisingmrs_mullen
 
Shock advertising ppt
Shock advertising pptShock advertising ppt
Shock advertising pptlovesit51
 
Le shockvertising
Le shockvertisingLe shockvertising
Le shockvertisingsounana
 
History of Advertising
History of AdvertisingHistory of Advertising
History of AdvertisingTugce Esener
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertisingphaneendra u
 

En vedette (11)

Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2
 
Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2 Controversial magazine ads that will change your mind part 2
Controversial magazine ads that will change your mind part 2
 
Controversial Advertisements
Controversial AdvertisementsControversial Advertisements
Controversial Advertisements
 
Controversial print advertising
Controversial print advertisingControversial print advertising
Controversial print advertising
 
Shock advertising ppt
Shock advertising pptShock advertising ppt
Shock advertising ppt
 
Le shockvertising
Le shockvertisingLe shockvertising
Le shockvertising
 
Shock advertising
Shock advertisingShock advertising
Shock advertising
 
Shock advertising
Shock advertising  Shock advertising
Shock advertising
 
History of Advertising
History of AdvertisingHistory of Advertising
History of Advertising
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertising
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 

Similaire à controversial Advertisement

global communications advertising and sales.ppt
global communications advertising and sales.pptglobal communications advertising and sales.ppt
global communications advertising and sales.pptramkesavan9
 
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...Petit Web
 
Cross cultural issues in international marketing
Cross cultural issues in international marketingCross cultural issues in international marketing
Cross cultural issues in international marketingAbdul Basid
 
Tim Tam 50th Anniversary Campaign Revised
Tim Tam 50th Anniversary Campaign RevisedTim Tam 50th Anniversary Campaign Revised
Tim Tam 50th Anniversary Campaign Revisedmatthew164217
 
Foxsearchlightcasestudyblog version
Foxsearchlightcasestudyblog versionFoxsearchlightcasestudyblog version
Foxsearchlightcasestudyblog versionJenna9
 
AS Media Studies (OCR) Section B G322
AS Media Studies (OCR) Section B G322AS Media Studies (OCR) Section B G322
AS Media Studies (OCR) Section B G322Mr Henley
 
Roadway Media Call for Guests
Roadway Media Call for GuestsRoadway Media Call for Guests
Roadway Media Call for GuestsChris Graham
 
Stafes of Globalization
Stafes of Globalization Stafes of Globalization
Stafes of Globalization jannooawan
 
What kind of media institution might distribute your
What kind of media institution might distribute yourWhat kind of media institution might distribute your
What kind of media institution might distribute youremilyzdravkovic
 
Role Of Television In Pakistan
Role Of Television In PakistanRole Of Television In Pakistan
Role Of Television In Pakistanshaharyar ahmed
 
The Lens: An Exploration in Innovation, Creativity, and Change
The Lens: An Exploration in Innovation, Creativity, and ChangeThe Lens: An Exploration in Innovation, Creativity, and Change
The Lens: An Exploration in Innovation, Creativity, and Change21st Century Narratives LLC
 

Similaire à controversial Advertisement (20)

Session 12 supporting
Session 12 supportingSession 12 supporting
Session 12 supporting
 
Deedar ppt
Deedar pptDeedar ppt
Deedar ppt
 
global communications advertising and sales.ppt
global communications advertising and sales.pptglobal communications advertising and sales.ppt
global communications advertising and sales.ppt
 
Advertising and Society
Advertising and SocietyAdvertising and Society
Advertising and Society
 
Chapter20
Chapter20Chapter20
Chapter20
 
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Fre...
 
Cross cultural issues in international marketing
Cross cultural issues in international marketingCross cultural issues in international marketing
Cross cultural issues in international marketing
 
Tim Tam 50th Anniversary Campaign Revised
Tim Tam 50th Anniversary Campaign RevisedTim Tam 50th Anniversary Campaign Revised
Tim Tam 50th Anniversary Campaign Revised
 
2011.2.17 marketing
2011.2.17 marketing2011.2.17 marketing
2011.2.17 marketing
 
Unit 2
Unit 2Unit 2
Unit 2
 
Foxsearchlightcasestudyblog version
Foxsearchlightcasestudyblog versionFoxsearchlightcasestudyblog version
Foxsearchlightcasestudyblog version
 
AS Media Studies (OCR) Section B G322
AS Media Studies (OCR) Section B G322AS Media Studies (OCR) Section B G322
AS Media Studies (OCR) Section B G322
 
Roadway Media Call for Guests
Roadway Media Call for GuestsRoadway Media Call for Guests
Roadway Media Call for Guests
 
Stafes of Globalization
Stafes of Globalization Stafes of Globalization
Stafes of Globalization
 
What kind of media institution might distribute your
What kind of media institution might distribute yourWhat kind of media institution might distribute your
What kind of media institution might distribute your
 
Ffint business entertainment services
Ffint business entertainment servicesFfint business entertainment services
Ffint business entertainment services
 
Ethics In Advertising
Ethics In AdvertisingEthics In Advertising
Ethics In Advertising
 
Role Of Television In Pakistan
Role Of Television In PakistanRole Of Television In Pakistan
Role Of Television In Pakistan
 
marketing and branding.pptx
marketing and branding.pptxmarketing and branding.pptx
marketing and branding.pptx
 
The Lens: An Exploration in Innovation, Creativity, and Change
The Lens: An Exploration in Innovation, Creativity, and ChangeThe Lens: An Exploration in Innovation, Creativity, and Change
The Lens: An Exploration in Innovation, Creativity, and Change
 

Plus de thakur institute of management studies and research (9)

new product launch Solar charger
new product launch Solar charger new product launch Solar charger
new product launch Solar charger
 
Retail management
Retail managementRetail management
Retail management
 
Dell distribution
Dell distributionDell distribution
Dell distribution
 
Distribution Strategy
Distribution StrategyDistribution Strategy
Distribution Strategy
 
international trade agreement
international trade agreementinternational trade agreement
international trade agreement
 
Hr
HrHr
Hr
 
Kirana store
Kirana storeKirana store
Kirana store
 
Kirana store(eco)
Kirana store(eco)Kirana store(eco)
Kirana store(eco)
 
Kirana store bpd
Kirana store bpdKirana store bpd
Kirana store bpd
 

Dernier

The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Pooja Nehwal
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 

Dernier (20)

The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 

controversial Advertisement

  • 2.  Television advertising is generally a thirty-second audio-visual clipping telling us the features and advantages of a particular product.  Since the time span of an advertisement is so limited, its content needs be exciting, catchy and short, but at the same time must get the point across immediately.  However, in this process advertisers sometimes tend to include debatable content - what may be passé in one country may be blasphemy in another.
  • 3.  This is one of the main reasons why even multinationals seldom keep the same advertising content across countries, leave alone continents.  One of the most controversial advertising campaigns run to date was from the United Colors of Benetton
  • 4.  Politics  Religion  Gender and Race  Eroticism  Sexual Inclination  Unethical Products  Famous People  Physical trait  Abuse/Exploitation