An example competitive analytics report for luxury auto brands built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. luxury auto brands) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.
Which luxury auto brand is winning the social media race?
1. Which luxury auto brand is winning
the social media race?
A demonstration of automated competitive reporting using Rival IQ
Market Landscape
Luxury Auto Brands
Nov 3, 2013 - Nov 9, 2013
2. Key Observations From This Landscape
•
Audi USA
•
•
Dominating Facebook including consistently highest
engagement metrics
•
Opportunity to grow audience and engagement on Google+
•
•
Top follower/fan counts on Twitter and Facebook
Blank meta description on homepage. Worth a fix.
BMW North America
•
•
•
Small but engaged audience on Twitter and G+
Needs to put energy into growing audience base
Porsche (North America)
•
Dominating on Google+ audience reach
•
Blank meta description on homepage. Worth a fix.
* This is the only non-auto-generated slide in this deck.
6. Engagement Rate for Tweets
Nov 3, 2013 - Nov 9, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
7. Engagement Rate for Tweets
Nov 3, 2013 - Nov 9, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
16. Engagement Rate for Facebook Posts
Nov 3, 2013 - Nov 9, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
17. Engagement Rate for Facebook Posts
Nov 3, 2013 - Nov 9, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
21. Engagement Rate for Google+ Posts
Nov 3, 2013 - Nov 9, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
22. Engagement Rate for Google+ Posts
Nov 3, 2013 - Nov 9, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
32. Moz Domain Authority
As of Nov 9, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
33. Moz External Links
As of Nov 9, 2013
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
34. Moz Domain Authority vs. Moz External Links
As of Nov 9, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
35. Rival IQ is Competitive Intelligence
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