A Digital Asset Management (DAM) solution and strategy can be key enablers for your enterprise to produce and deliver content in today's multi-channel world. As an open platform for content management, Alfresco can be used to build your DAM infrastructure: from search, preview, and assembly to digital rights management, renditioning, and publishing.

1. Digital Asset Management
with Alfresco
April 21st, 2011
Rivet Logic Corporation Presented By
1800 Alexander Bell Drive Emil Loreto
Suite 400 Engagement Director
Reston, VA 20191 Rivet Logic Corporation
Ph: 703.955.3480 Fax: 703.234.7711
ARTISANS OF OPEN SOURCE

2. Agenda
Digital Asset Management (DAM) in today’s
enterprise:
• Why consider Digital Asset Management
• What is Digital Asset Management
• How to implement a Digital Asset Management
solution using Alfresco
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3. Rivet Logic Overview
• Award-winning professional services focused on:
o Enterprise Content Management
o Web Experience Management
o Collaboration and Social Community Platforms
• Using Leading Open Source Software
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4. Why Consider Digital Asset
Management?
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5. Business Perspective
• Everyone is both a knowledge worker & content
publisher
• Knowledge workers must do more with less (time,
money, resources)
• Engaged Customer = Ongoing Conversation
• Consumed content must be available anytime &
anywhere
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6. Technical Perspective
Here’s what IT needs to support:
• Rich media management demand grows
• Document Management, Media Asset
Management, and Web Content Management are
no longer separate ECM concerns
• Multi-Channel content delivery is paramount to
connect your company to its customers
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7. Trends
A recent DIGIDAY survey reveals:
• Video for the Web Channel is exploding:
o Nearly half of all digital video advertising buyers in a
said they expect an increase in spending on the
medium this year
• Mobile video demands is strong:
o A majority – 57 percent – of respondents already buy
video on mobile phones, while 45 percent are buying it
on iPad or other tablets.
Source: DigiDaily
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8. Trends
• DAM transition from standalone niche solutions
to participating in broader ECM platform
• Commodization of “DAM” services with cheaper
alternatives like DropBox and Box.net
Source: Digital Asset Management News
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9. What is Digital Asset Management?
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10. Definition
From Wikipedia:
A digital asset is any form of content and/or media that
have been formatted into a binary source which include
the right to use it. A digital file without the right to use it is
not an asset. Digital assets are categorised in three major
groups which may be defined as textual content (digital
assets), images (media assets) and multimedia (media
assets) (van Niekerk, A.J. 2006).
In Summary:
Digital Asset = Digital Content + Usage Rights
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11. Digital Asset Management Features
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12. Another Way to Look at DAM
• Content
o Images, Videos, Documents
o Dependencies, Renditions, Custom Types
• People
o Internal: Marketing, IT, Editorial, other Departments/Divisions
o External: Agencies, Partners, Vendors, Customers
• Processes
o Collaboration o Transformations
o Check-In/Check-Out o Versioning
o Workflows (Request, o Publishing/Syndication
Review/Approve, Assigned Tasks) o Auditing/Reporting
o Search: Keywords, Metadata, Faceted o Events/Actions
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13. Main Activities of DAM
• Manage
o Ingest/bulk load source assets
o Classify & describe assets (cataloging & metadata)
o Ingestion services (rights, policies, renditions)
• Transform
o Find/Search/Request
o Collect / Create / Assemble
o Produce / Review & Approve
• Deliver
o Publish / Notify
o Present the content in the different channels
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14. DAM User Stories
• As a content manager I need to manage the
“official” repository of “approved” product
images…
• As a marketing user I need to find an approved
product image to create a new ad campaign…
• As a content author for the e-Comm WebSite I
need to prepare the upcoming summer catalog…
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15. How to Implement Alfresco Digital Asset
Management with Alfresco
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16. How are you approaching DAM?
Source: CMSWiRE
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17. Using Alfresco for Digital Asset
Management
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18. Alfresco Architecture
Web Applications Knowledge Portals Web Services
Business
App Server Process
Engine
CRM
Portal Server
Virtual File System
High Availability
FTP
CIFS
WebDAV
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19. Digital Asset Management Approach
Define Build Enable
Content Services Channels
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20. Define Your Content
• Types
• Metadata (properties & attributes)
• Relationships
o Associations
o Renditions
• Constraints
• Lifecycle
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21. Build Your Content Services
• Library Services • Collaboration
• Security • Notification
• Search • Publishing
• Transformations • Rights Management
• Workflows • Retention / Archiving
o Request for assets o Storage Policies
o Content Creation
o Review/ Approve
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22. Enable Your Content Channels
• Internal & External Delivery of Your Assets
o Syndication (RSS)
o 3rd Parties
o Social
• Custom User Interfaces
o Websites (including mobile)
o Custom Applications (UIs)
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23. Digital Asset Management
High Level Approach View
3. Enable Your Channels
2. Build Your Content Services
1. Define Your Content Model
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24. Key Technology Enablers
• Alfresco Repository Services
• Lightweight RESTful Services
o CMIS
o Rivet Logic’s ACIr
• Search
o Lucene
o Solr
• Workflow
o JBPM, Intalio, Activiti
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25. Key Technology Enablers
Accessing assets through RESTful Web Services
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26. Key Technology Enablers
Accessing assets through CMIS
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27. Key Technology Enablers
Rivet Logic’s ACIr extension:
Alfresco Content Integration rivet moderates the
exchange between any app and Alfresco for content
ingestion, retrieval, and transformation.
http://wiki.rivetlogic.com/display/ACIR/Home
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28. Rivet Logic’s ACIr Extension
Content integration for:
• Ingestion of assets
• Queries to the repository
• Content transformation
• Dependency management
• Content Delivery / Deployment
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29. Case Study:
Harvard Business Publishing
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30. Harvard Business Publishing
• Harvard Business Digital
• Web Content Management
• Replace legacy CMS
• E-Commerce integration
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31. Custom User Interface
• Enterprise-wide content
management
• 1M+ high value content items
• Replaced Documentum and
shared drives
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32. Summary
• Customer Engagement = Multi-Channel Delivery
• DAM helps enables you to manage, transform,
and deliver content
• Digital Asset Management Implementation
Approach
o Define Content Model
o Build Content Services
o Enable Content Channel
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33. Q&A
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34. Learn more…
rivetlogic.com
blogs.rivetlogic.com
forge.rivetlogic.com
youtube.com/rivetlogic
twitter.com/rivetlogic
facebook.com/rivetlogic
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